updated 3/3/2011 8:45:43 AM ET 2011-03-03T13:45:43

SANTA CLARA, Calif., March 3, 2011 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that it is collaborating with Toyota Motor Sales, U.S.A., Inc. to launch an interactive TV advertising initiative for the Toyota Tundra on the Rovi Advertising Network. Rovi's product offering gives Toyota the ability to bring an innovative advertising experience to consumers and enables viewers to learn more about Toyota's products through rich and dynamic content made available through advanced portals on the Rovi Advertising Network.

The Rovi Advertising Network offers advertising on Rovi guides—the 'home page' of the television where consumers go to find out what's on TV—and on third-party interactive TV platforms, including set-top boxes, TVs and Blu-ray players. Rovi guides provide advertisers with a unique platform for reaching and engaging viewers via consumer destinations, or portals, while they are actively looking for new programming and in 'decision-mode.' Rovi guides represent a highly-trafficked area on TV: 87% of monitored households access the guide weekly; guide users on average visit the guide nine times daily; and users spend 13 minutes in the guide daily.     

"Rovi Ad Network enables advertisers to launch, manage and measure campaigns across leading interactive TV platforms," said Jeff Siegel, senior vice president, Worldwide Advertising Sales, Rovi Corporation. "Combined with the distribution of Rovi technology through third parties, Rovi offers a large interactive TV advertising footprint, while also bringing a unique opportunity for advertisers to deepen engagement with consumers and provide richer brand experiences for them."

With the availability of multiple screens in the home, consumers' TV viewing habits are continuing to evolve. According to Nielsen's Three Screen Report, published in June 2010, the average consumer's online experience at home is in front of the television almost a third of the time. Additionally, the average time spent simultaneously using the Internet while watching TV is up 9.8% from the year prior, to three hours and 41 minutes per month. Because consumers are dividing their attention among multiple screens, it is even more critical for marketers to find new ways to actively engage consumers. 

Because users of the Rovi platform are not limited to :30 second commercials, Toyota is able to offer consumers the opportunity to dive deeper and learn more about the Toyota Tundra. By accessing Toyota banner ads on Rovi guides, consumers can use their remote controls to view videos, photos and other Tundra product information.

"The advanced technology platform on the Rovi Advertising Network allows us to bring the Toyota experience to consumers in their living rooms and allows customers to spend as much time as they need reviewing and researching product information," said Dionne Colvin, national manager, media, Toyota. "With just one click of their remote control, TV viewers are transported to a robust interactive experience that provides comprehensive information on the Toyota Tundra, in addition to custom video content."

The Toyota campaign on the Rovi Advertising Network will begin on March 7, 2011.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds nearly 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/ .

The Rovi Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6482

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-K for the period ended December 31, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov ). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

CONTACT: Linda Quach
         Rovi Corporation
         408.562.8504
         linda.quach@rovicorp.com

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