updated 5/3/2011 12:17:10 PM ET 2011-05-03T16:17:10

LOS ANGELES, May 3, 2011 (GLOBE NEWSWIRE) -- iPressroom ( www.ipressroom.com ), an online marketing and public relations software and services provider specializing in online newsrooms, in partnership with CommPRO.biz, hosted Cisco Director of Social Media John Earnhardt for an insightful webinar on the successful Twitter techniques of today's top brands.

Moderated by iPressroom CEO Chris Bechtel, webinar attendees were treated to Earnhardt's expertise on Twitter dynamics and the impact of social media in today's fast paced media environment.

"The beauty of Twitter is that it doesn't cost anything. People expect you to be there," said Earnhardt. "It is a two-way conversation in Social Media. Social is not mono. Social is, by its very definition, bi-directional."

During the webinar, iPressroom also released their latest poll, "Twitter Best Practices," detailing how PR and marketing professionals and the top consumer brands they follow use Twitter. There were some surprising poll results:

  • 14.5% of PR and marketing professionals who responded don't use Twitter
  • 65% of PR and marketing professionals who responded see Facebook possibly replacing their Twitter presence
  • Top 5 brands (excluding media) followed by PR and marketing professionals are (in order) Facebook, Zappos, Starbucks, Southwest and Whole Foods

Earnhardt shared his experiences and the tactics to consider when using Twitter. "For Facebook and Twitter, what value are you offering? If you're offering value, people are going to share it with their social footprint," said Earnhardt.

You can access the "Twitter Secrets of Top Ten Most Followed Brands" Webinar audio at http://bit.ly/twitter427rec and the accompanying slideshow at http://slidesha.re/lNlmF2 .

If you'd like a complimentary copy of iPressroom's "Twitter Best Practices" poll and "Ten Tips for Transforming Your Business Impact on Twitter", visit http://ipressroom.com/10-twitter-tips or call 1-800-514-1897 Ext. 500 today.

About iPressroom

iPressroom, Inc. ( http://www.ipressroom.com ) is a hosted web content management software platform for online newsrooms, websites and social media communications that has delivered millions of pages of news and digital media content for many of the leading companies and organizations in the U.S. including Epson, Target, Toyota, UCLA, Xerox and Yahoo! among others. Designed by marketing and PR professionals with decades of experience, iPressroom empowers communicators to create, manage, publish, integrate and distribute news and multimedia content to corporate websites, newsrooms, social media, newswires, search engines, mobile devices and thousands of worldwide media through one easy to use dashboard. Request a demo to learn more: http://www.ipressroom.com/demo

The iPressroom Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3006

CONTACT:  Media Contact:
          James Madden

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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