updated 5/4/2011 9:47:06 AM ET 2011-05-04T13:47:06

SAN FRANCISCO, May 4, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today it has scheduled the launch of its direct response television marketing initiative for the Alo Networks mobile phone and service offering. Beginning May 15th, the two-minute television commercial will begin airing on Spanish language terrestrial and cable television networks. For the first week of broadcasts, approximately 280 timeslots have been purchased. The new Spanish language television commercial can be viewed at http://www.vimeo.com/23171320?ab .

"We believe this is a compelling revenue and margin generation opportunity for YesDTC Holdings," commented CEO, Joseph Noel. He continued, "This initiative is structured differently than most direct response television campaigns in that our partner will be responsible for order fulfillment and customer service. YesDTC will take on the tasks of media buying and lead generation, which represent our specific areas of expertise. We believe this structure will allow our Company to produce strong margins on a very healthy and growing revenue stream."

Alo Networks ("Alo") has developed a compelling suite of membership benefits for Hispanic consumers nationwide.  Specifically, as part of its offering, Alo provides users with free mobile phones and minutes, low-cost international calling, payment services, news and entertainment.  In exchange, subscribers pay a modest one-time fee and agree to receive targeted information and sponsored content on a daily basis in the form of SMS (text) messages, video clips and/or voice messages.

Alo Networks joins YesDTC's growing product portfolio, which also includes the language and vocabulary building product WordSmart, which is hosted by Alex Trebek; MediPendant(TM), the only speak and listen through the pendant medical alarm system; and PureSleep(R) the Stop Snoring Solution. YesDTC also plans to soon introduce a revolutionary engine conditioning catalyst called MotorBooster™ that significantly improves automotive fuel economy while meaningfully reducing hydrocarbon emissions.  The Company's infomercials for MediPendant, PureSleep and WordSmart can be seen at the following links, respectively, www.medipendant.com, http://www.vimeo.com/18725400,   www.puresleep.com, and http://www.vimeo.com/16363930

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market place. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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