Latinos showed their generosity and commitment on #GivingTuesday through a successful social media campaign.
On Tuesday, Dec. 1st, HIPGive led a social media campaign called #LatinosGive in an effort to raise money for innovative projects by organizations in the Latino community.
As of 10:30 pm on Tuesday December 1st, the nonprofits participating on HIPGive had raised over $183,000 to support Latino communities across the continent. HIPGive originally offered $20,000 in matching funds, provided by Kaiser Permanente, and shortly after 12:00am PST, when #GivingTuesday started, the entire pool of $20,000 was depleted.
Andrea Perez, HIPGive Project and Marketing Coordinator, said, "We were thrilled with the overwhelming response and we decided to provide an additional $20,000 in matching funds to acknowledge the enormous generosity of the community."
