This is one way to try and break through as a Washington outsider.
David Perdue, running in a crowded Republican primary for the open Georgia Senate seat, is depicting his opponents and Congress literally as babies in a new introductory web video.
About 2:48 into what is otherwise a serious ad about the former Reebok and Dollar General CEO and cousin of former Gov. Sonny Perdue (R), actual, whining babies with his opponents’ names on their onesies appear. They are sprinkled throughout the rest of the video and even used to expand the metaphor to all of Congress, showing babies sprawled on lawn in front of the Capitol.
The ad maker is Fred Davis, who has a penchant for the provocative.
Incumbent Sen. Saxby Chambliss (R) is not running for reelection, which opened up this seat. Perdue trails in limited public polling behind the other candidates – congressmen Phil Gingrey, Jack Kingston, and Paul Broun, as well as former Georgia Secretary of State Karen Handel -- all of whom have more political experience, something Perdue is trying to use against them with this ad.
The primary is May 20th with a runoff, if necessary, July 22nd.
First published February 5 2014, 11:48 AM
Domenico Montanaro became the deputy political editor for NBC News in September 2011. He joined NBC News in May 2007 as a researcher in the Political Unit and in September 2009 was named an off-air political reporter.
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In addition to being part of the team that writes, reports and edits for the NBC News political blog First Read, he appears on air for MSNBC, provides editorial guidance for NBC News campaign embeds," Nightly News with Brian Williams," "TODAY," "Meet the Press," and MSNBC. He also has reported from Capitol Hill and field produced for the network.
Montanaro covered the 2006 midterm elections as an associate producer in CBS News' Election Unit, where he wrote analyses of competitive races and tracked polling and campaign finance. Also at CBS, he worked on the news magazine "48 Hours," where he helped cover the Virginia Tech shootings, among other stories.
Prior to joining CBS, he worked as a research analyst for a private investigations firm, taught high school English and journalism, and wrote and edited for the Asbury Park Press in New Jersey.
Montanaro, a native New Yorker, is a 2007 graduate of the Columbia University Graduate School of Journalism and a 2001 graduate of the University of Delaware. He lives in Maryland with his wife, Beth, and two children.