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Taylor Swift and Streaming Music Dominate 2015: Nielsen Report

While Taylor Swift and music-streaming services might have bad blood, they were both extremely popular in 2015, according to a new Nielsen report.
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While Taylor Swift and music-streaming services might have bad blood, they were both extremely popular in 2015, according to a new Nielsen report.

Overall, on-demand streaming was up 92.4 percent in the first half of 2015. That doesn't even include streams from Apple Music, which launched last week.

Spotify, Rdio and other audio-streaming services did well — seeing a boost of 74.2 percent compared to the same time last year — but it was video streams from companies like YouTube and Vevo that really took off. They saw an increase of more than 109 percent.

The losers? CD sales and digital tracks, which both dropped by 10 percent in the first half of this year. Digital album sales were also weak, but were kept alive by strong showings from Drake and Taylor Swift. (Vinyl album sales, on the other hand, were up by 38 percent).

Related: Turntables and an iPhone: Why Spotify and LPs May Be the Future

Swift's spat with services like Spotify killed her streaming numbers — she had 188,213 streams compared to Drake's 409 million — but she dominated the sales charts. From Dec. 29, 2014, to June 28, she sold more than 1.32 million copies of her album "1989" and four of her singles sold at least one million copies each online.

Even more impressive: "1989" came out back in October 2014, meaning there has been plenty of time for the Taylor Swift buzz to die down.