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Google recently released its Google Shopping Gift Guide, a list of 100 trending gift ideas broken down by interests and hobbies like gaming, fitness and wellness. The holiday gift guide reflects what people Googled this holiday season in search of the perfect gifts. While Google has released information like this in the past, this year’s trends provide interesting insights into search habits likely shaped by the pandemic and subsequent increased time spent indoors, for example:
- 450 percent increased search for monitors and headsets with microphones
- 250 percent increased search for care packages
- 100 percent increased search for recipes (an all time high, according to Google)
- 85 percent increased search for at-home exercise
- 79 percent increased search for chunky blankets
- 40 percent increased search for candles
- 39 percent increased search for gaming consoles
- 22 percent increased search for how-to
- 12 percent increased search for toys
Google measures these year-over-year changes from 2019 to 2020 based on US Google searches.
While you’re still finding the right gift for your list or are simply curious about how your fellow Americans approach gifting, we parsed through all 100 trending gift ideas based on Google’s data — and organized by the type of giftee, from the chef, athlete and techie to the gamer, decorator, wellness hound and the kid — highlighting some especially notable options for Shopping readers based.
7 of the best holiday gift ideas from the Google gift guide
We narrowed in on the top product from all seven categories, based on Shopping reader interest and average star rating.
Best gift for the chef: a cooking expert-recommended appliance
The KitchenAid Stand Mixer is one of the most popular kitchen appliances among Shopping readers and comes highly-recommended by cookbook author Jonathan Bender, who has been using his for 15 years. The highly-rated mixer comes with three attachments — a wire ship, flat beater and dough hook — and you can purchase additional attachments such as a meat grinder, pasta maker and spiralizer to make zoodles. It's also available in 16 colors, ranging from Aqua Sky to Empire Red, making it a great gift idea for a loved one or yourself.
Best gift for the athlete: the latest Fitbit smartwatch
Popular smartwatch and fitness tracker brand Fitbit recently dropped the Versa 3 in mid-September. Its latest offering includes a built-in GPS to track your running, cycling, hiking and other outdoor physical activities. You can keep track of your blood oxygen levels over time, too, results automatically logged into your dashboard. The Versa 3 also boasts PurePulse 2.0, Fitbit’s latest tech that automatically tracks heart rate 24/7.
Best tech gift: ANC headphones
Beats, an Apple-owned line of headphones, earphones and speakers, is a Shopping reader-favorite electronics brand, and the Studio3 headphones are Beats premium offering. The wireless ANC headphones block ambient noise so you can fully enjoy your music, podcasts and Hulu shows while traveling, lounging on your couch or working remotely at a local coffee shop, as safely and socially distant as possible, of course. It also sports the Apple W1 chip, allowing it to seamlessly pair with other Apple devices, but if you're an Android user, no worries: The Studio3 can also pair with Android smartphones.
Best gift for the gamer: virtual reality headset
Google users appear to be searching for tech and gadgets this holiday season, and the Oculus Quest 2, the brand's latest virtual reality (VR) headset — it began shipping in mid-October — is ranked as the fourth most-searched-for gift idea for gamers. Tech expert Whitson Gordon called Oculus Quest 2 the best VR headset overall and noted its simplicity — "you just charge it, put it on and start playing" — and called it a "jack-of-all-trades." The top-rated Quest 2 features built-in speakers and comes with two touch controllers, goggle spacers and other practical accessories so you can fully immerse yourself into the VR experience while watching movies or enjoying smart fitness activities.
Best gift for the home: a weighted blanket
Weighted blankets have become a staple in our coverage and have become a popular pick in our guides to the best weighted blanket, the best eco-friendly weighted blankets and the best affordable weighted blankets, including multiple options costing less than $50. This highly-rated 12-pound weighted blanket from Tranquility is filled with small glass beads, a relatively environmentally-friendly and hypoallergenic alternative to plastic pellets found in other weighted blankets. Tranquility claims its blanket is temperature balancing and utilizes "Deep Touch Pressure", which, like other weighted blankets, recreates the sensation of being hugged to help calm you down and lull you to sleep.
Best gift for the wellness guru: a hot tool that styles your hair for you
Shopping readers are keen on all things Dyson, whether it's the brand's futuristic-looking Supersonic hair dryer or flat iron, and their interests are aligned with Google searchers. The Dyson Airwrap Complete simultaneously dries, curls and smoothes your hair at home so you don't have to maneuver a round brush and blow dryer nor tricky-to-use curling irons to achieve salon-quality hairstyles at home. The set includes six wand attachments, a non-slip mat and cushioned case for convenient storage.
Best gift for kids: Everyone’s favorite Star Wars character
Children (and adults) seemingly cannot get enough of "Star Wars: The Mandalorian" breakout star, Baby Yoda. According to Google, this highly-rated item is one of the most in-demand toys of 2020. Baby Yoda is battery-operated and features 25 motion and sound combinations, including "Force Activation," where you pat its head three times to activate the Force. The beloved character can take a nap when you lay it down and comes with a soft robe and removable Mandalorian pendant necklace.
Google gift guide: 100 most popular gift ideas
If you're curious about the full list of all 100 most popular gift ideas, according to Google search data, we’ve got you covered. Below we list it all, which coincidentally includes Shopping reader-favorites like air fryers, vacuums, blue light blocking glasses and some new releases, including gaming consoles and the iPhone 12.
For the chef
For the athlete
16. Fitbit Versa 3
28. Fitbit Versa 2
For the techie
31. Apple iPhone 12
32. Google Pixel 5
33. Apple iPad Air 4
35. Amazon Echo Dot
37. Google Pixel 4a
For the home
47. LED Lights
For the wellness guru
For the gamer
76. Oculus Quest 2