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The best subscription boxes to give this Mother's Day

We rounded up our staff’s favorite subscription gift boxes to suit every mom’s taste.
You can tailor a subscription box to your mom’s interests and preferences — we’ve compiled boxes focused on  coffee, wine, hair care and more.
You can tailor a subscription box to your mom’s interests and preferences — we’ve compiled boxes focused on coffee, wine, hair care and more. Book of the Month/ Natural Wine Club

Moms deserve the world for all their hard work — not just a single day of celebrations in May every year. Enter: Subscription box gifts. They are a thoughtful way to continue showing the mother figures in your life how much you love them throughout the year. Each time a box arrives, they’ll know you’re thinking of them (even if you sometimes forget to call).

To help you narrow down your gift options for Mom, we’ve compiled a list of staff-favorite subscription boxes across a variety of categories including wellness and wine.

SKIP AHEAD Mother’s Day subscription box ideas

Our top picks

  • Our top wine subscription box pick: Winc
  • Our top coffee delivery subscription box pick: Trade
  • Our top unique delivery box pick: Book of the Month

Mother’s Day subscription box ideas in 2023

Below, we’ve suggested a variety of subscription box options for Mother’s Day. Our list includes staff-favorite subscription products and highly-rated or expert-recommended picks from previous shopping coverage.


This wine service curates a monthly box of four wines based on a series of questions about your taste preferences (for example, whether you prefer M&M's or Skittles). If you know your mom’s favorite foods and flavors, you can fill out the questionnaire on her behalf and get her started with her first box. They partner with vineyards to produce their own white, red, rosé and sparkling wines and subscribers rate the bottles as they try them. “My mom loved this service,” says associate updates editor Zoe Malin. “She got to try wines from vineyards she may not have had access to otherwise and ended up discovering new varietals and grapes she never thought she would like.”

Each month on the 6th, Winc will charge you for 60 credits that your mom can use on wines of her choice, or if she doesn’t want to pick she can opt for the brand’s personalized recommendations based on her ratings. Credits do not expire and any unused ones will rollover to the next month.

The month-to-month base plan is $59.95.

Cometeer Coffee Subscription

If your mom is an instant coffee or Keurig devotee, she may like the variety a Cometeer coffee subscription offers. We’ve featured the brand before in our guide to the best coffee subscriptions. Cometeer has new users fill out an online quiz about their flavor preferences and how they like to take their coffee. From there, the company recommends a box of 32 instant coffee pods made by different roasters. She can use the pods in a Keurig or sans machine by melting it via hot water or by pouring it over iced water or cold milk. The box is delivered on dry ice to ensure her coffee stays fresh.

The month-to-month base plan is $69.

Mysa Natural Wine Club

Francesca Sales, an associate editor at Shop TODAY, recommended this option for biodynamic or organic wine lovers who want to support smaller, artisan winemakers. You can gift Mom a choice of three, six, or 12 bottles of natural wine that’ll get delivered to her door monthly. (If your mom goes through wine slowly, she can opt for bimonthly or quarterly deliveries, too.) Each bottle includes personalized information about the tasting notes, food pairing suggestions and more.

Three-bottle base plan: $84.95/order | Six-bottle base plan: $149.95/order | Twelve-bottle base plan: $274.95/order


Mother’s Day means celebrating dog moms, too. With a BarkBox subscription, your giftee will get two dog plush toys, two bags of chews or treats and surprise activities and games she can play with her dog. You can tailor each box based your giftee’s dog’s size and tastes (for example, turkey, chicken or beef). Gift Barkbox directly or send it as an eGiftCard.

One-month gift plan: $35 | Three-month gift plan: $99 | Six-month gift plan: $156 | Twelve-month gift plan: $264

Book of the Month

For the bookworm who’s always looking for a new read, Book of the Month delivers curated books straight to their doorstep. “Picking your next book can be overwhelming,” says editorial projects associate, Rebecca Rodriguez, who gave her Mom a six-month subscription last Mother’s Day. “My mom loved that this subscription got rid of any decision by offering only a few books to choose from each month.”

The company offers five to seven new books a month — users then decide what they want to pick from that short list (the offerings typically span genres including thriller, literary fiction and historical fiction). If your mom chooses to skip a month, she won’t be charged.

The month-to-month base plan is $9.99 for your first month. After that it’s $17.99.


If coffee (and learning about a bean’s origin) is up your mom’s alley, she may enjoy this subscription box from Trade. Shoppers will answer a few questions about their coffee preferences and Trade’s algorithm works to curate options from their list of 450+ craft coffees from U.S. roasters. (With their gifting option, they’ll send your mom the quiz directly.) The coffee is roasted within 48 hours of shipping and is sent directly from the roaster.

Updates editor Mili Godio says Trade has been a “fantastic” addition to her morning routine: “Subscription services can sometimes be hit or miss with what you get — I love that I can rate each coffee I receive on the Trade website, so I'll get similar coffees that I actually like in the future.

Two bags per month: $40 | Three bags per month: $60 | Six Bags per month: $120 | Up to 24 bags per month

Jeni’s Ice Cream Pint Club

Jeni’s is a favorite of Malin’s who says it’s the perfect gift for “the mom with a sweet tooth.” The company’s based in Columbus, Ohio and makes creamy ice cream in a variety of flavors like Gooey Butter Cake or Lemon & Blueberry Parfait; They also have gluten and dairy-free options. Each month, subscribers receive four flavors (of ice, yogurt or sorbet), which Jeni’s will deliver over dry ice. Boxes often include new flavors before they’re released to the public, according to the brand. Note: Pint club orders typically ship toward the end of the month.

Three-month base plan: $199 | Six-month base plan: $389 | Twelve-month base plan: $759


This is a great option for moms (or grandmas or mothers-in-law) who cherish their daily self-care routine. Prose is a subscription service that sends personalized shampoo, conditioner and hair products that are tailored to your giftee’s unique needs. “I like that you can customize it according to your needs and preferences,” says Sales, who just started using the service. New users answer several questions about their hair pattern, wash routine, diet and health, and Prose will formulate a personalized hair routine. If your mom doesn’t love her formulation, she can receive an adjusted one free of charge.

Subscribers receive 15% off their custom products, which can range in price. She can refill her subscriptions every month, two months, or three months. Prose’s custom shampoo and conditioner, for example, both cost $27.20 each with the subscription. They are $32 each, otherwise.

Why trust Select?

Christina Colizza is an editor at Select and has been a product reviewer since 2018. She covers a range of self care and skin care topics including guides to the best shampoos, eyebrow serums and more.

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