Image: Chinese tourists
Bebeto Matthews  /  AP
Li Jian Rong, left, and her husband Cao Yin, tourists from Kun Ming, China, get a view of the city from the Empire State building observatory in New York.
updated 6/26/2007 11:40:48 AM ET 2007-06-26T15:40:48

New York City tourism officials have reached a deal with the Chinese government to join a select group of American destinations with permission to promote themselves in the Communist nation.

Under the agreement, the city will not be able to advertise directly to Chinese citizens, but will hire industry representatives to work with local travel agencies and other providers, George Fertitta, CEO of the city’s tourism office, said in advance of a formal announcement scheduled for Wednesday in Shanghai.

“The mandate for us is to fish where the fish are,” Fertitta said. “The Asia market is a very important market for us.”

The NYC & Co. head was to be in Japan Tuesday as part of a weeklong Asian tour to announce the launch of operations in Shanghai, Tokyo and in Seoul, South Korea. The openings, which add to 11 other international NYC & Co. locations, are meant to help reach Mayor Michael Bloomberg’s goal of bringing 50 million tourists to the city each year by 2015.

With the number of Chinese traveling from the mainland each year expected to nearly triple to 100 million people by 2020 — and with China’s growing middle class increasingly able to afford the trip — New York is eager to profit from the burgeoning tourist boom.

The representation in Shanghai is meant in part to help position the city for an anticipated agreement between U.S. officials and the Communist nation that would further ease Chinese travel to the United States, Fertitta said. Slideshow: Beijing booms

“When that happens, we want to make sure that everyone sees that our arms are wide open for the Chinese travelers,” said Fertitta, who is charged with growing an industry that already brings an estimated $24 billion into the city each year.

New York City joins San Francisco, Los Angeles, Nevada and Hawaii, which have already opened offices or hired representatives in China.

Such individual arrangements are necessary because China has not awarded the U.S. “approved destination status,” a designation that would facilitate group travel to the U.S. and allow tourism advertising directly to the Chinese public.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: Take a Bite Out of The Big Apple

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  1. A full moon rises over the skyline of New York City, as seen across the Hudson River in Weehawken, N.J., on April 25, 2013. (Gary Hershorn / Reuters) Back to slideshow navigation
  2. Commuters move through the grand hall of Grand Central Terminal in New York City on Jan. 25, 2013. Since its grand beginnings in 1913, when it was dubbed the greatest railway terminal in the world with an $80 million price tag, Grand Central has been an integral part of New York City. (Brendan Mcdermid / REUTERS) Back to slideshow navigation
  3. Revelers cheers under falling confetti at the stroke of midnight during the New Year's Eve celebrations in Times Square on Jan. 1, 2014. (John Minchillo / AP) Back to slideshow navigation
  4. One World Trade Center overlooks the wedge-shaped pavilion entrance of the National September 11 Museum, lower right, and the square outlines of the memorial waterfalls in New York. (Mark Lennihan / AP) Back to slideshow navigation
  5. Derek Jeter of the New York Yankees walks back to the dugout after flying out in the fifth inning against the Cleveland Indians on June 13, 2011, at Yankee Stadium. Located in the South Bronx, the new stadium opened in 2009. (Jim Mcisaac / Getty Images) Back to slideshow navigation
  6. Central Park was the first public park built in America. Its 843 acres include woodlands, lawns and water. Central Park was declared a National Historic Landmark in 1965 and a New York City Landmark in 1974. More than 25 million visitors enjoy Central Park each year. (Mario Tama / Getty Images) Back to slideshow navigation
  7. Saint Patrick's Cathedral is the largest decorated gothic-style Catholic cathedral in the U.S. The cathedral's construction began in 1858, and it opened its doors in 1879. (Vincenzo Pinto / AFP - Getty Images) Back to slideshow navigation
  8. Skaters glide around the rink at the Rockefeller Center Ice Rink. The ice rink, open between October and April, has attracted more than 250,000 people a year since it first opened on Dec. 25, 1936. (Spencer Platt / Getty Images) Back to slideshow navigation
  9. Patrons line up outside the Apollo Theater in Harlem to see Amateur Night. Since 1934, Amateur Night at the Apollo has launched the careers of famous entertainers such as Billie Holiday, James Brown, The Isley Brothers, Luther Vandross, Michael Jackson, Lauryn Hill, and many others. (Jonathan D. Woods / msnbc.com) Back to slideshow navigation
  10. The South Pool at the National September 11 Memorial in New York City commemorates those who died in the September 11, 2001, terrorist attacks after two hijacked planes crashed into the World Trade Center. (Justin Lane / Getty Images) Back to slideshow navigation
  11. Pedestrians pass along a walkway under falling snow on the Brooklyn Bridge on Jan. 3, 2014, in New York. One of the oldest suspension bridges in the U.S., the Brooklyn Bridge connects Manhattan and Brooklyn. (John Minchillo / AP) Back to slideshow navigation
  12. The Statue of Liberty looms over a visitor as he uses binoculars to look out onto New York Harbor on Oct. 13, 2013, in New York. About 4 million people visit the Statue of Liberty National Monument and Ellis Island each year. (John Minchillo / AP) Back to slideshow navigation
  13. Coney Island features entertainment parks, rides, an aquarium, a public beach, a boardwalk, fishing and Nathan's restaurant. (John Minchillo / AP) Back to slideshow navigation
  14. New York City Subway dancer Marcus Walden aka "Mr Wiggles" performs acrobatic tricks on the subway while passengers watch Nov. 23, 2010. More than 4.3 million people ride the New York subway system every day. (Timothy A. Clary / AFP/Getty Images) Back to slideshow navigation
  15. The Franklin D. Roosevelt Four Freedoms Park on the southern tip of two-mile-long Roosevelt Island - between Manhattan and Queens - was dedicated in 2012. (Paul Warchol / AP) Back to slideshow navigation
  16. The Macy's Thanksgiving Day Parade in New York has been around since 1924 and includes large balloons, floats and performances. (Gary Hershorn / Reuters) Back to slideshow navigation
  17. Visitors view the Manhattan skyline from Rockefeller Center's "Top of the Rock" observation deck. (Mario Tama / Getty Images) Back to slideshow navigation
  18. Pedestrians walk along a path on the High Line park on June 7, 2011, in New York City. The High Line was formerly an elevated railway 30 feet above the city's West Side that was built in 1934 for freight trains. (Spencer Platt / Getty Images) Back to slideshow navigation
  19. The moon rises at sunset behind New York's Empire State building, which opened in 1931. At 102 stories high, the Empire State Building is the fourth tallest skyscraper in America. (Gary Hershorn / REUTERS) Back to slideshow navigation
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