updated 8/1/2007 8:24:27 PM ET 2007-08-02T00:24:27

ComScore Inc., a company best known for measuring the popularity of leading Web sites, has launched a new service for profiling computer hardware, configurations and usage.

ComScore believes that by providing information on what kinds of computers are in use and what software and settings are on them, developers will be able to better tailor their products, identify cross-promotion opportunities and understand adoption trends.

The new service, known as comScore Tech Metrix, is the company's "first foray into non-Web based measurement," said Linda Boland Abraham, executive vice president at comScore.

"When combined with Web behavior profiles, marketers can develop a granular perspective not only on the machine configuration and usage of key customers, but how and where to reach them on the Web," she said.

Tech Metrix will use a panel assembled through both online and random telephone recruiting methods.

The service will collect such information as system manufacturer, operating system, screen resolution, installed software and version number, default browser and browser settings.

Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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