With a simple click, U.S. travelers buying airline tickets via some travel agencies and Internet sites can now donate $2 or more to fight AIDS in developing countries.
The United Nations and former President Bill Clinton launched the donation effort Thursday called MassiveGood to supply low-cost drugs to the developing world to fight AIDS, tuberculosis and malaria.
It's optional for everyone involved.
Major ticket distributors Amadeus, Travelport and Sabre Holdings Corp. and corporate buyers such as American Express Business Travel and Carlson Wagonlit Travel will offer the donation option for airline ticket buyers.
The money goes to the Geneva-based Millennium Foundation and the U.N.-funded UNITAID, which have been seeking innovative ways to finance U.N. health goals.