Microsoft has not officially announced the price of its forthcoming motion-control device known as Kinect, but according to their own store it's likely to run $150.
By InGame reporter
NBC News
updated 6/22/2010 4:08:43 PM ET 2010-06-22T20:08:43

Microsoft may not have officially announced the price of its forthcoming motion-control gaming device, Kinect, but the company’s own store thinks they have a pretty good idea how much it’s going to cost: $150. Others think this price may be too high to be final.

At the Electronic Entertainment Expo last week, Microsoft christened the eagerly anticipated Kinect , which lets users play video games and select movies and music through their Xbox 360 with nothing more complicated than the wave of a hand. It’s scheduled to arrive in stores on Nov. 4th.

Microsoft’s online store has priced the gadget for pre-orders at $149.99. ( is a joint venture of Microsoft and NBC Universal.) Gamestop also has priced Kinect at $149.99 for pre-orders.

That price could change. According to a Microsoft public relations representative, that price is not official and is simply based on retailer estimates. She expects an official price announcement “soon.”

Also, according to the Microsoft store's fine print, “The advertised price for pre-order items may increase or decrease prior to the date the product is released to the public.”

Letting a high price float around the Internet may be strategic — Microsoft may want to formally announce a slightly lower price, one that would look like a deal compared to the rumored $150 price tag. Earlier this year, when Microsoft introduced its Kin phones, it withheld pricing information. Websites projected their cost at $150 to $200, up to $100 more than the retail prices that Microsoft finally announced as the phones went on sale.

And some games analysts believe that $150 — if that is the final retail price — really will prove to be too high.

“I just don’t think that it will sell well at $150,” said Michael Pachter, games analyst for Wedbush Morgan Securities.

Pachter believes that its the hardcore Xbox 360 players in the household who will be making the decision whether to purchase Kinect for their household. And while Microsoft showed off many Kinect-controlled games for casual players at E3 last week, they didn’t reveal many Kinect games for core players. Pachter believes that’s going to make it difficult to convince core players to spend a whopping $150 on a device just for other people in their house to play.

If Microsoft does end up charging $150 for Kinect, Pachter says, “My bias is they’ll lower the price after a few months.”

But Jesse Divnich, games analyst for EEDAR, disagreed. "$150 seems high, but so were the Guitar Hero and Rock Band bundles at $180 and that certainly did not hinder sales. In fact, $150 is a great price given the new opportunities consumers will have for interacting not just with games, but all forms of media."

Divnich added, "Consumers paid nearly $180 for guitar and drum bundles that are now collecting dust, the Kinect is a peripheral consumers can use every day and its uses will grow as developers unlock the Kinect’s potential."

The Kinect device uses a camera/microphone combination to allow Xbox 360 users to control games and otherwise interact with their Xbox 360 using body movements and voice commands — no handheld controller required.

This fall, Kinect will go head-to-head against Sony’s own motion-control system for the PlayStation 3. Sony’s system is known as PlayStation Move and is scheduled to launch Sept. 19th. The Move system is made up of the PlayStation Eye camera, a wand controller and a navigation controller.

Sony has announced that a single Move wand controller will cost $49.99 while the navigation controller will cost $29.99. Sony also announced that they would sell a bundle that includes a wand controller, a camera and their “Sports Champions” motion game for $99.99. Add the navigation controller on top of that and it looks like a full Move package will cost players about $130.

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Explainer: The best video games to come

  • Image: Gears of War 3
    Epic Games/Microsoft

    Motion controls, 3-D gameplay, shiny new gadgets — yeah, plenty of exciting new gaming technologies made the headlines at this year's Electronic Entertainment Expo.

    But ultimately, it's the games that truly matter.

    At E3 — the game industry's biggest trade show — developers and publishers unveiled and showed off throngs of games for every system and for every kind of player out there. Alas, these games are still in the works, which means we might not see them for months or perhaps even years.

    After spending time perusing the offerings at this year's expo, here's a look at the most promising games of E3 2010 — the games we just can't wait to play.

    Also, be sure to check out our list of the best original games of E3.

    —Winda Benedetti & Todd Kenreck

    Tell us:Which game from E3 are you most looking forward to?

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    “Crysis 2” takes place in New York city during an alien invasion. After trying out this first-person shooter in 3-D, we can say that the added dimension certainly made the gameplay feel more instinctual and the environment more immersive. “Crysis 2” is due to arrive on store shelves this holiday season.

  • Portal 2 - PC, PS3, Xbox 360

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    No, we didn’t get to see much of “Portal 2” when it was unveiled in a teaser trailer for the first time at Sony’s press conference Tuesday. But that’s all right. We loved the first “Portal” game and couldn’t be happier to hear that the space-bending, puzzle-solving, brain-tingling hit from Valve is going to make a return in 2011. Of course the question is: Will we get cake when it finally arrives?

  • Medal of Honor - PC, Xbox 360, PS3

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    This WWII first-person shooter franchise has been on hiatus since 2007. But it gets a reboot this fall, not to mention a new war-torn location and time period. That is, the game is set in modern-day Afghanistan and is based on the stories of real soldiers who’ve experienced combat in that troubled region.

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    He says real soldiers have been extensively consulted throughout the process of creating the game to ensure that it is tastefully done. “Medal of Honor” will launch Oct. 12.

  • Deus Ex: Human Revolution - PC, PS3, Xbox 360

    Image: 4. Deus Ex: Human Revolution
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    This third game in the “Deus Ex” franchise arrives as a prequel to the acclaimed original game which made a splash way back in 2000 with its genre blending first-person shooter/RPG gameplay.

    “Human Revolution” takes place 25 years before the original game’s story and will offer new and improved shooting/RPG action in a gritty “Bladerunner-esque” world of cybernetic augmentation, corporate corruption and intrigue. It’s scheduled to launch in 2011.

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  • LittleBigPlanet 2 - PS3

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    Media Molecule/Sony

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  • Twisted Metal - PS3

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  • Halo: Reach - Xbox 360

    Image: Halo: Reach
    Copyright, Bungie Studios, 2006.  /  Bungie/Microsoft

    Bungie creative director Marcus Lehto told the crowd gathered at Microsoft's press conference Monday that the newest “Halo” game is the “most ambitious game Bungie has ever created.”

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    They also revealed the new Beast mode, which turns the tables and lets gamers play the role of the Locust army and battle against the humans.

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    Many of us were absolutely hypnotized by the stylish, musical and artistic gameplay that “Rez” delivered when it appeared on the PlayStation 2 back in 2002. Now, “Child of Eden” – a game that is being touted as the spiritual successor to “Rez” – is in the works and helmed by renowned game creator Tetsuya Mizuguchi (the man behind “Rez.”)

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  • Dance Central - Xbox 360

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    Harmonix/MTV Games

    It may have looked a bit goofy during the Microsoft press demonstration, but we suspect this Kinect-controlled dance game is going to be the kind of game that everyone wants to bust out at the party.

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  • Legend of Zelda: Skyward Sword - Wii

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    Tell us:Which game from E3 are you most looking forward to?

    Also see: The best original games of E3


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