updated 8/30/2010 7:45:51 AM ET 2010-08-30T11:45:51

PORTLAND, Ore., Aug. 27, 2010 (GLOBE NEWSWIRE) -- Software startup Lecere Corporation (Pink Sheets:LCRE) ( www.lecere.com ) announced today that it is activating three new customers: FARMshop in Los Angeles, CA; Province 620 in Asheville, NC; and Pangaea Wine Bar in Putnam, CT. These three new customers and all future customers will be revenue-producing.

Said Jim Morris, CEO of Lecere, "Trio and 123 Bolinas have been using our software for well over a month, and are thoroughly pleased with the results. We have learned a lot from working with these two restaurants. We could not have asked for better pilot customers. We have been very careful to ensure that our FIRMS software and our business model are fully scalable. This means that we can transition from 2 to 20 to 200 to 2,000 to 20,000 to 200,000 to … customers without significant modification to the FIRMS software or our underlying business model. We firmly believe that we are poised for real growth in the coming months."

"So now it is time to move to broader, but controlled, deployment of FIRMS. We expect that the three new customers will be generating revenue for us by October, when our billing system is live. Our pricing model is converging on being a pure utility play. We expect that we will charge a flat fee of pennies per item ordered, resulting in an overall monthly cost that's less than traditional POS systems, yet allows Lecere to share in the increased sales generated by the servers spending more time attending to their customers."

Lecere decided to delay opening up "Easy as 1-2-3" for about six weeks because the interest in FIRMS has been so intense. We believe that throwing open the gates to every restaurant on the planet would result in the company being swamped and unable to handle the load. We have a solid funnel of interested customers that will pilot the new signup process and self-administering of their site starting in late September.

About LecereCorporation

Lecere Corporation (Pink Sheets:LCRE) of Portland, Oregon develops and markets Lecere FIRMS™, an integrated, Web-based suite of interactive restaurant management software that runs on handheld wireless devices. FIRMS helps restaurants reduce their operational costs while enhancing their customers' experiences for increased revenues and profits.

Lecere and FIRMS are trademarks of Lecere Corporation. All other legal marks are the property of their respective owners.

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