CLEARWATER, Fla., Sept. 20, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, Inc., the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., signed an exclusive Distribution Agreement to market the Ricarda M. brand. The brand includes cosmetics, jewelry, watches, hand bags, and fashion accessories. Currently, Ricarda M. products are predominately distributed on live TV shopping in Germany. OmniResponse shall initially distribute the Ricarda M. products in 4 major territories: USA, Canada, Europe, and Japan.
The Ricarda M. lifestyle designer brand has been in the live TV shopping arena for twelve years. In 2006, the brand joined the German home shopping giant QVC. One year later, the total sales volume via QVC amounted to 50 million Euros. Now in its fourth year with QVC, the lifestyle designer brand continues to expand with new products and fashions, and remains a popular selling icon.
OmniResponse will strive to bring these products into other markets via Direct Response television, live shopping, brick and mortar retail stores, and the internet. The Ricarda M. brand will leverage OmniResponse's experience in Direct Response marketing campaigns with the intention of increasing sales and distribution.
Bill Barlow, EVP of Global Business Development for OmniResponse, Inc., said, "We appreciate the confidence Ricarda M. and its team have placed in us."
Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., said, "The Ricarda M. brand has been established through the years into a leading and well known brand in Germany. The opportunity to help Ricarda M. increase its sales is extremely exciting for us at OmniResponse. Moreover, it is thrilling for us to have the opportunity to help expand the Ricarda M. brand by leveraging our resources, infrastructure, and expertise on a global basis. We hope that this will ultimately help us achieve our mutual goals of driving more sales and building brand equity for both Ricarda M. and OmniResponse."
About OmniReliant Holdings
OmniReliant Holdings, Inc. is a company that leverages its capital, human resource expertise, and infrastructure to create operational excellence within its portfolio of wholly owned subsidiaries. The Company, through its wholly owned subsidiary, OmniResponse, is a world class consumer products company focused on building brands globally through direct-to-consumer marketing channels. The Company is focused on increasing shareholder value by successfully marketing its affordable consumer product brands through various direct response formats such as DRTV, live shopping networks, ecommerce, and traditional retail channels
The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit .
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CONTACT: OmniReliant Holdings, Inc. Media Contact: Diana M. Weber 727.776.6768 dweber@omnireliant.com