updated 10/19/2010 8:46:14 AM ET 2010-10-19T12:46:14

BOSTON, Oct. 19, 2010 (GLOBE NEWSWIRE) -- DigitalPost Interactive (OTCBB:DGLP), a leader in digital media-sharing and online advertising, announced today that its Internet advertising subsidiary, Rovion, has recently been certified by a wide range of major online publishers and networks to distribute rich media advertising on their web sites.

A complete, up-to-date list of Rovion publisher certifications is available at: www.rovion.com/certified

DigitalPost President and Chief Marketing Officer, David Simon commented: "Rovion is now one of just a handful of companies that are certified to deliver rich media ads through the Internet's largest and most trusted sites. The addition of these new certifications means our advertising clients can now reach any market segment across virtually the entire Internet audience."  

"Rovion's rich media ad units, like the InPerson™ video spokesperson unit, have consistently delivered exceptional conversion results," Simon continued. "Historically, InPerson™ ads have generated an overall click-through rate that averages more than 5%, compared to the less than one percent average click-through rate of traditional display ads."

DigitalPost Chief Executive Michael Sawtell remarked: "Receiving these rich media vender certifications from such a significant number of high-value sites and networks substantially expands our capabilities in the online advertising market and increase our opportunity to grow both market share and revenue."

For more information about Rovion and InPerson™ please click on www.rovion.com/invpreso.

About Rovion, Inc., a subsidiary of DigitalPost Interactive, Inc.

Rovion is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson(TM) video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit www.rovion.com. For more info about DigitalPost Interactive, please visit www.dglp.com.

The DigitalPost Interactive Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7260

Safe Harbor Statement

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding the acquisition, business estimates, future contracts, future financial performance and results of operations, including the number of recurring subscribers, revenue growth, cost of revenues, operating expenses, interest expense, net loss and cash flow. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that may cause actual results to differ materially from those projected or suggested in the forward-looking statements may be found in Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and Exchange Commission.

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