updated 10/22/2010 8:15:29 AM ET 2010-10-22T12:15:29

ATLANTA, Oct. 22, 2010 (GLOBE NEWSWIRE) -- ProLab, a professional clinical and full-service laboratory specializing in geriatric patients, has added Atlanta, GA to its 11 other locations on October 15th, 2010.

"We are excited about entering the Atlanta market. ProLab's expansion across the south has accelerated due to client demand," said Hillary Bell, CEO. When asked as to why ProLab is seeing increased demand, Bell noted that healthcare facilities are focusing more on a provider's service components than ever before. ProLab's new full time, client relations team offers each facility a personal and comprehensive service level that is unmatched in this industry. "We have shifted our service model to include 24/7 live customer support, therefore raising the standard in the industry. In addition to customer support, our clients are given a ProLab Account Manager who is responsible for all of their needs," added Bell.
ProLab utilizes the latest technology in online ordering resulting in increased accuracy and more timely and efficient reporting. In fact, ProLab has seen a substantial increase in client satisfaction and has been praised for their monthly / quarterly report options across their client base. Bell says one of the biggest differentiators in their model is having 98% of results delivered to ProLab's clients the same day before 5pm and allowing all doctors, medical directors and nursing staff to have access to electronic lab results 24 hours a day - every day.
The newest location, in the heart of Atlanta, has the ability to service facilities in and out of the Metro-Plex. According to a recent Met Life survey, the average cost of a private room in Atlanta is $168 a day. With the cost of health care increasing each year, ProLab has made a priority of containing client costs and has increased multi-facility, loyalty and new client discounts. "We have been doing this for over 11-years," remarked Bell, "and we believe it is important to reward and support those clients that have stood with us or are looking to become long-term partners. I believe our investments in service and technology clearly demonstrate our commitment to becoming this industry's preferred provider over the next decade."
About ProLab.
ProLab is independently owned and operated by Hillary Bell and Holly Shields and has been delivering a full-range of quality laboratory services for over 11-years. In addition to ProLab's highly qualified laboratory testing personnel and phlebotomists, they maintain CLIA certified laboratories utilizing top of the line hospital grade instruments and in-house microbiology and chemistry departments in Alabama, Louisiana, Texas, Oklahoma, Mississippi and Georgia.

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