updated 11/11/2010 11:14:33 AM ET 2010-11-11T16:14:33

Activision says the latest "Call of Duty" video game pulled in $360 million in its first 24 hours on sale in a record showing for the entertainment industry.

Activision Blizzard Inc. said Thursday that "Call of Duty: Black Ops" topped the first-day sales of $310 million by its record-setting predecessor, "Call of Duty: Modern Warfare 2."

"Black Ops" went on sale Nov. 9 in North America and the U.K.

Activision says its latest military shooter sold 5.6 million units the day it went on sale. Its predecessor, meanwhile, sold 4.7 million copies.

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Video: ‘Call of Duty’ won’t back down

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