updated 11/29/2010 9:46:19 AM ET 2010-11-29T14:46:19

NEW YORK, Nov. 29, 2010 (GLOBE NEWSWIRE) -- Luke Entertainment, Inc. (Pink Sheets:LKEN) is pleased to announce that it has officially changed its name to Greene Concepts, Inc. to better reflect its brand toward long-term growth. The name change effected with the New York Secretary of State on November 4th, 2010 and is under process for FINRA acknowledgment. "Regulatories should have the event recognized and noted in the coming days," states LKEN and Greene Concepts CEO Lenny Greene. "The name change is part of efforts to demonstrate a long-term commitment to the public markets in line with Greene Concepts business model and achievements."

The company has chosen to retain its ticker symbol of LKEN, but will be listed on OTC Markets as Greene Concepts, Inc. The company is currently in discussions toward strategic relationships in the ink technology sector as well as promising acquisitions, for Greene Concepts, Inc., of other ink and green technology companies. "We're thrilled to be introducing this to market in 2010. The printing ink industry is one of America's oldest, dating back to the pre-Revolutionary War days and 2010 is an opportune time in a growing industry with much promise for continued increase in demand," states Greene.

According to a report published by Supplier Relations US, LLC, The industry's revenue for the year 2009 was approximately $4.4 billion US, with an estimated gross profit of 36.5%. Import was valued at $9.9 billion US from 86 countries. The industry also exported $1.3 billion US worth of merchandise to 156 countries. Adding import value to and subtracting export value from the industry's shipment value, the total domestic demand for the industry in 2009 was $13.0 billion US.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Press Release prepared by NMR, LLC

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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