updated 12/6/2010 9:46:24 AM ET 2010-12-06T14:46:24

NEW YORK, Dec. 6, 2010 (GLOBE NEWSWIRE) -- Luke Entertainment , Inc. (Pink Sheets:LKEN) aka Greene Concepts, announces today that it has initiated a marketing launch to include a 'Green', carbon reducing strategy inherent to the company's Free Ink 4 Life product line. LKEN CEO, Lenny Greene, comments, "Companies are becoming more and more environmentally conscious, if even as deemed by ever-changing legislation. Further, to any business, the bottom line is crucial. When you can improve the bottom line by bettering society in some way, that's when you've finally joined the new millennium's business culture and Free Ink 4 Life capitalizes on this in a big way."

He continues, "Our product sales will focus on teaching customers how to refill their inkjet and toner cartridges in a few simple steps, within minutes, without the need to dispose of or even recycle. This not only saves a customer anywhere from hundreds to thousands of dollars per year, but also works to reduce their carbon footprint."

As the definition is widely recognized, Carbon credits are a financial instrument that is part of national and international attempts to reduce greenhouse gas emissions.

As a recent white paper from Deloitte puts it: The "greening" of products and business operations has become a central theme in virtually every industry. Companies increasingly recognize they can be better positioned to achieve strategic and financial goals by addressing sustainability issues and requirements. Evolving regulations and tax policy, fluctuating but relentlessly growing demand for energy and natural resources, and potentially game-changing technological advances may all play a role in shaping an unpredictable future.

"And our technology is ahead of the game in many respects," states Greene. A company can easily spend an average of $50 per ink/toner cartridge, whereas with the Free Ink 4 Life Product line, we've tailored a program in which that same customer is spending only $1 per cartridge refill using our systems. If you could decide, would you pay 50 times more than you should for anything? Can you imagine, for instance paying over $1200 for your next car wash? The savings here is astronomical and one that is easily relayed to customers. That, combined with the fact that it is a truly 'green' way of business, only makes the case for our products that much more compelling."

Go Green-Refill-Reuse-Recycle your inkjet and toner cartridges! Save the planet!

Luke Entertainment has officially changed its name to Greene Concepts, Inc. to better reflect its brand toward long-term growth. The name change effected with the New York Secretary of State on November 4th, 2010 and is under process for FINRA acknowledgment. Greene Concepts Inc is an ink technology manufacturing and distribution company, headquartered in Fresno CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT:  INVESTORS@GREENECONCEPTS.COM

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