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updated 3/30/2011 9:19:12 AM ET 2011-03-30T13:19:12

Facebook scammers are using a titillating rumor that Michael Jackson faked his own death as a lure to steal people’s important personal information.

A new video scam has been making its way around Facebook claiming to have video footage that Michael Jackson faked his death on June 25, 2009. The link appears with the title, “Did Michael Jackson fake his death? Look at this video!”

A click on the link takes users to a photo of the King of Pop wearing his trademark white jeweled glove. But following the scam directions won’t take users to a video, but rather to a page that asks people to install a fraudulent application, reports the security firm Sophos.

The application then asks for permission to search the Facebook account holder’s profile and list of friends. In the end, there is no video, and victims are left with their personal information compromised and no proof that Michael Jackson is alive.

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