updated 12/17/2010 8:45:31 AM ET 2010-12-17T13:45:31

NORTH LOGAN, Utah, Dec. 17, 2010 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) today announced the appointment of two members of the company's Board of Directors and the appointment of a new Chief Executive Officer. At a meeting of the company's Board of Directors, Richard Britton and Joe Wooten were appointed as Directors and Mr. Wooten was appointed to serve as CEO and President. Gary Nerison was replaced as Director and as CEO. Tony Lopez will continue in his position as Director.

Richard Britton has 27 years of mortgage banking and commercial lending experience and 29 years of sales management experience including with a full range of companies from start-ups to Fortune 500 companies. He has served in a wide range of positions including CEO, National Sales Manager and Regional Sales Manager. Mr. Britton has owned 3 successful start-up companies including a mortgage company and 2 apparel manufacturing companies. Additionally, he is extremely knowledgeable in the Over-the-Counter Bulletin Board and Over-the-Counter markets, where ActionView International's stock currently trades. Mr. Britton is also a veteran of the United States Marine Corps.

Mr. Britton commented on his appointment, "I look forward in harnessing my financial and investing experiences into ActionView International, and I believe that the combined talents and beliefs of our management team can help direct this company within the multi-billion dollar MMA marketplace.  I see the potential of breaking out this regional player into the global marketplace."

Joe Wooten has started, owned, and run many successful companies and has helped brand notable products such as the PGA Tour domestically and internationally.  Mr. Wooten developed and ran as the CEO/President of DealerXchange, an online B2B remarketing bidding solution for the Off Lease return automotive industry.  Additionally, Mr. Wooten is president of Premier Luxury Events, a leader in the upscale private event niche. Mr. Wooten is also an avid fitness expert, scholarship college athlete and fight fanatic and is currently training his MMA skills at No Limits MMA gym located in Irvine, California.  Mr. Wooten is the Co-Founder/Executive Director for World Championship Full Contact (WCFC) in addition to serving on the ActionView Board of Directors.

"We would like the thank Gary Nerison for his service to ActionView International and wish him well in his future endeavors," said Mr. Wooten. "The entire management team is very excited about the potential of ActionView as it supports the WCFC and seeks to expand its operations to additional markets across the United States. We intend to maintain frequent contact with our public market audience with press releases on a regular basis to keep all of our investors up-to-date on our progress."

The changes to the company's management team are reflected in its company information page at the OTC Markets website, www.otcmarkets.com and at the Nevada Secretary of State's website, http://nvsos.gov

The WCFC is holding the first of three scheduled World Championship Full Contact (WCFC) events in the Boise Idaho market on January 29, 2011. The first Boise event, titled "Hard Knocks," will be held at The Knitting Factory and will include a 10-fight Pro-Am card featuring experienced amateurs alongside the best professional fighters in the region.

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live, pay-per-view events in an interactive venue over the Internet to a global audience. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.wcfc.com and join the world's premier fight-based network. 

CONTACT:  ActionView International, Inc.
          Shareholder Relations

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