updated 1/2/2011 6:45:13 PM ET 2011-01-02T23:45:13

FARMINGTON HILLS, Mich., Dec. 31, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced it has posted the following Letter to Shareholders on the Investors page of its corporate website:

December 31, 2010

Letter to Shareholders

Dear Shareholders,

Thank you for your support throughout 2010. This year we successfully launched new urns for STAR TREK® and adult Precious Moments™ caskets. We also announced our newest licensing agreement — with the legendary rock band KISS™.

In 2011 you are going to see many more products debut, including the following additions to our product mix for the Vatican Observatory™ brand: memorial candles, liturgical candles, prayer cards, registry books, memorial bookmarks, urns, bronze memorials, caskets, and cemetery columbaria. These items are currently in development and will debut throughout the first half of the New Year.

KISS™ caskets will be available for purchase in less than two months; and Precious Moments™ urns, STAR TREK® caskets, and additional university caskets will all be debuting in the first half of 2011 as well. 

There are also design updates in store for some product we've had on the market for a few years now, and we think these second-generation designs will further increase our market share and appeal to a wider demographic of consumers.

Lastly, management wants to announce that three of the Company's officers have forgiven portions of their salaries payable in an effort to further reduce the Company's ongoing debt load. Nearly $60,000 in back salaries has been forgiven and will be removed from the books. 

Happy New Year,

Eternal Image Management

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1. See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT: Cambridge Investor Relations
         Investor Relations Contact:
         Tony Fazio
         781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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