updated 2/15/2011 4:47:18 PM ET 2011-02-15T21:47:18

FORT LAUDERDALE, Fla., Feb. 15, 2011 (GLOBE NEWSWIRE) -- Parlux Fragrances, Inc. (Nasdaq:PARL) announced today that Rihanna, Parlux Fragrances, Inc. and Droga5 have released an interactive video website ( rihannareblfleur.com ), which allows fans to explore both sides of the internationally renowned Grammy award-winning superstar's personality – Reb'l and Fleur - on their own terms.

As the centerpiece of Parlux's marketing campaign for Reb'l Fleur, Rihanna's new fragrance, the website is a technological first: it's entirely user-controlled and features a "palindromic" film and audio track that can be played at full-screen forwards, backwards, slow or at full speed – an entirely new way to explore online video.

Using simple movements of a computer mouse, fans can explore two different, abstract stories, depending on which direction they choose to play: in one direction Rihanna is pursuing a mysterious man; in the other, she is breaking free from him.

Collaborating with Droga5, music video director Dave Meyers and choreographer Tina Landon choreographed each artist and camera movement to create a seamless story in each direction.

Once fans experience Rihanna's duality, they can express their own personality via social media, declaring to Facebook or Twitter whether they are a Reb'l or a Fleur, with unique URLs ( goodfeelssobad.com and badfeelssogood.com ) driving friends to the site for their own experience.

Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. remarks: "Without a doubt, Rihanna is a unique and dynamic contemporary personality in today's popular music scene. She is an icon respected and recognized for her strength as well as her femininity. Reb'l Fleur expresses the dichotomy of her modern image. The fragrance is playful and sexy yet bold and luxurious. Truly Reb'l Fleur is as timeless in its sensuality as it is youthful in its timely appeal."

ABOUT PARLUX FRAGRANCES, INC.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and beauty related products. It holds licenses or sublicenses to manufacture and distribute the designer fragrance brands of Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills, as well as Paris Hilton sunglasses. 

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties are discussed in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligation to update forward-looking statements that may be made herein or otherwise to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT: Parlux Fragrances, Inc.  (954) 316-9008
         Frederick E. Purches, Ext. 8116
         Raymond J. Balsys, Ext. 8106
         Web site:  http://www.parlux.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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