updated 3/29/2011 8:16:03 AM ET 2011-03-29T12:16:03

INDIANAPOLIS, March 29, 2011 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that it has received the prestigious EcoVisionary Award for its wireless device recycling initiatives.

The EcoVisionary Awards recognize companies that incorporate sustainability into their short- and long-term strategic plans. The award was presented to Brightpoint based on its program with Flipswap to offer wireless device recycling services to Brightpoint customers throughout Europe. Through the shared program, consumers are offered an incentive to turn in unwanted devices for resale or recycling. All devices are accepted, even ones that no longer hold any economic value, in order to protect the environment.

"Brightpoint's shared program with Flipswap demonstrates their commitment to keep electronic waste out of landfills, and offers consumers alternative disposal methods for their unwanted devices," stated Kurt Morrow, Director of the EcoVisionary Awards. "This program not only addresses the problem of e-waste, but instills environmental awareness in its customers that will create positive cultural change."

"Brightpoint is pleased to be recognized for our sustainability initiatives," said Robert J. Laikin, Brightpoint Chairman of the Board and Chief Executive Officer. "We are honored by this award, as it reinforces our commitment to both community and the environment."

About the EcoVisionary Awards

EcoVisionary Award information was collected from hundreds of independent green business consultants, individual corporate sustainability officers, Fortune's green ratings, Newsweek's green rankings, Bloomberg's Sustainability Index, The Dow Jones Sustainability Index, The Global 1000 Sustainable Performance Leaders, and other public sources. Verification, judging and selection were overseen by The Green Business League. In addition, award winners in each category were selected based on information provided by the company on their past accomplishments, present initiatives and, most importantly, their plan and vision for the next three to five years. Additional information can be found at http://www.ecovisionaryawards.org/ .

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing end-to-end supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The Company has approximately 4,000 employees in more than 25 countries. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com , or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

CONTACT: Brightpoint, Inc.
         Tom Ward
         Investor Relations
         317-707-2745
         
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations
         317-707-2276

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