updated 4/7/2011 11:16:53 AM ET 2011-04-07T15:16:53

NEW YORK, April 7, 2011 (GLOBE NEWSWIRE) -- VisitSweden announced the launch of www . carplusvacation . com today, a joint effort with Volvo Cars North America, Tourism in Skane, and The West Sweden Tourism Board. The campaign offers visitors a chance to win a one week trip for two to West Sweden and Skane, complete with accommodation, meals, activities as well as a loaner car courtesy of Volvo, and flights provided by SAS Scandinavian Airlines.Visitors can register and use the trip planner to create their dream itinerary while exploring all West Sweden and Skane have to offer. By submitting their itinerary, visitors are automatically entered in a sweepstakes where the winner will get to experience their vacation of a lifetime for free.

"West Sweden and Skane are hidden gems among tourist destinations," said Lotta Thiringer, U.S. Director of VisitSweden. "Here you can experience everything from outdoor adventure to fine dining at Michelin starred restaurants, exquisite landscapes, fascinating culture, and top notch shopping in the cities of Gothenburg and Malmo."

In addition to the sweepstakes several high-profile lifestyle and travel bloggers will be participating in the campaign by documenting their adventures while traveling throughout Sweden. Their experiences will live on the CarPlusVacation.com website as well as their own platforms. "The trip has been absolutely unbelievable. Thanks to the incredible planning of the West Sweden Tourism Board and Tourism in Skane, I was able to see and experience so much. It's actually ridiculous how awesome Sweden is and how much there is to see and especially EAT here!"" said syndicated columnist and television commentator Julia Allison. 

CarPlusVacation.com also offers information about Volvo's Overseas Delivery Program in which visitors can purchase a new Volvo at an attractive price point and get a vacation included in the cost. Volvo will provide two complimentary airline tickets with SAS Scandinavian Airlines to Gothenburg, Sweden, where customers can pick up their new car directly from the Volvo factory. They can then head out on a road trip and simply drop off the car and Volvo will ship it back to the United States for free.

"Volvo and Sweden have a long history together," said Anders Robertson, Manager, Overseas Delivery and Vehicle Programs, Volvo Cars of North America. "We want to offer our customers a chance to experience the unique place and culture where their car comes from. The partnership with West Sweden Tourist Board, Tourism in Skane, and Visit Sweden provides an excellent opportunity to let people experience the beauty of West Sweden and Skane through the windshield of a Volvo!"

The contest will run through July 1st at www . carplusvacation . com.

For More Information Contact:
MAIN Public Relations
212-221-1081
info@MAINPublicRelations.com

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