updated 5/31/2011 4:18:10 PM ET 2011-05-31T20:18:10

OAKLAND PARK, Fla., May 31, 2011 (GLOBE NEWSWIRE) -- WaterPure International, Inc. (OTCBB:WPUR),developer and marketer of state of the art atmospheric water generators that produce drinking water from ambient air, today announced that the company has engaged Hawk Associates as its investor relations and media consultant.

WaterPure CEO Paul Lipschutz said, "Our operations are now ramping rapidly. We have reached the point where our story is ready to be told. We are extremely excited about the future of our company. After years of development of our atmospheric water generators, sales are growing nicely. We are confident that our patented units are the finest available anywhere in the world. The technology is right and enables us to provide consumers and businesses with the cleanest, purest drinking water available.

"Consumers are increasingly concerned about the lurking dangers inherent in ordinary tap water. We have the obvious and most effective solution. We are pleased to have Hawk Associates to help introduce our story and guide our investor relations effort. Hawk has years of small cap experience and success in helping emerging companies like ours. I am delighted they are aboard."

Hawk CEO and Founder Frank Hawkins said, "After years of hard work and dedicated effort, WaterPure is now ready to become more visible. The company's WaterCycle G5ä is without doubt the best product of its kind in the market today. Orders are coming in from both the U.S. and abroad. The company will shortly be announcing major sales orders.

"Paul Lipschutz and his management team have been testing the WaterCycle G5ä extensively both here and in Europe. Distributors are expressing their eagerness to begin penetrating the market. This is a pivotal moment for the company and exactly the right moment for us to begin helping them tell their story."

About Hawk Associates, Inc.

Hawk Associates is a full service investor relations and financial media relations firm with offices in New York and Florida. In over a decade and a half of operations, the company has successfully represented small companies in the U.S., Canada, China, Vietnam, the UK and Argentina. More information is available on the website www.hawkassociates.com

About WaterPure International

WaterPure™ International, Inc. products are created to provide a cost effective green alternative in obtaining pure, safe drinking water. The company's principal line of products includes several models of Atmospheric Water Generators that produce water from the humidity present in the air. Its patented ozonation process is recognized as the most effective and safest non-chemical method of eliminating bacteria from water. The company markets its products, parts and filters through a network of distributors covering territories including France, The United Arab Emirates, Mexico, Costa Rica, Ireland, Great Britain, The Cayman Islands, and various states within the United States. The company water production and treatment products are all manufactured in the U.S. More information is available at http://www.waterpureintl.com .

Copies of WaterPure's press releases, SEC filings, current price quotes and other valuable information for investors may be found at http://www.hawkassociates.com .

An investment profile on WaterPure International may be found at http://www.hawkassociates.com/profile/wpur.cfm . To receive future releases in e-mail alerts, sign up at http://www.hawkassociates.com/about/alert .

The WaterPure International Inc.logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9765

Forward-looking statements

Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results, performance and achievement in the future to differ materially from forecasted results, performance and achievement. These risks and uncertainties are described in the WaterPure International, Inc. filings with the Securities and Exchange Commission. The company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the company's plans or expectations.

CONTACT: Investor Contact:
         WaterPure International, Inc.
         Paul Lipschutz, CEO
         954-731-2002
         
         Tom Fox
         Hawk Associates
         waterpure@hawkassociates.com
         305 451-1888

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