FAIRFAX, Va., June 15, 2011 (GLOBE NEWSWIRE) -- ThinkGeek is proud to announce that it has expanded the range of Minecraft products under its licensing deal with indie game developer Mojang. ThinkGeek is digging into this partnership by adding the new Minecraft Foam Pickaxe and Minecraft Sticky Notecube to its current line of Minecraft products.
"With millions of players, Minecraft has changed the definition of what it takes to be a successful video game franchise," said Ty Liotta, head of ThinkGeek custom products development group. "It's a natural fit for us, especially because we have so many Minecraft players within ThinkGeek."
The Minecraft Foam Pickaxe is a full-size replica of the stone pickaxe from within the game. While fans won't be using the pickaxe to mine actual cobblestone, the durable EVA foam is a perfect companion to the Minecraft Sticky Note Cube.
These new products join the current ThinkGeek line of Minecraft licensed products: Minecraft Creeper T-Shirt, Minecraft Creeper Creeper, Minecraft Union Crafter's Guild T-Shirt, Minecraft Confused T-Shirt, World of Minecraft T-Shirt and Minecraft Sheet Magnets .
"We're really excited about the product ideas ThinkGeek has in the pipeline," said Markus 'Notch' Persson, the creator of Minecraft. "We know the fans out there are going to love them."
The Minecraft Foam Pickaxe is available now for $19.99 and the Minecraft Sticky Note Block for $9.99. The full range of ThinkGeek Minecraft products can be found at .
For more information, contact PR representative Jessica Darrican at Jessica@maxborgesagency.com or 305-576-1171 x.16. Follow us on Twitter and Facebook.
ABOUT THINKGEEK
ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. (Nasdaq:GKNT), ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. ThinkGeek is currently ranked #192 on Internet Retailer's list of America's 500 largest e-retailers. For more information, please visit www . thinkgeek . com or call 1-888-GEEKSTUFF.
ABOUT MOJANG
Mojang was founded in June 2009 and is currently working on two games. The first one, Minecraft, is available at http :// www . minecraft . net /, and has over 2.4 million registered users. Mojang focuses on making games they themselves want to play, and strives to innovate rather than to follow.
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CONTACT: MEDIA CONTACTS Jessica Darrican Max Borges Agency 305-576-1171 x.16 305-299-3449 (m) Jessica@maxborgesagency.com Shane Peterman PR Manager ThinkGeek.com 703-839-8614 shane@thinkgeek.com
