updated 6/21/2011 9:16:56 AM ET 2011-06-21T13:16:56

BOSTON and REDWOOD CITY, Calif., June 21, 2011 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN), the leader in cloud-based social business solutions, today announced the availability of the Clearvale solution for Social Customer Relationship Management (Social CRM) at the Enterprise 2.0 show in Boston. (See: http://www.clearvale.com/mkt/en/solutions_socialCRM.php ) Where traditional CRM has focused on tightly controlling customer interactions, Social CRM focuses on integrating all customer engagement channels to enable better communication between customers, customer service, and other company employees.

The Clearvale solution addresses the trend that Francois Gossieaux, author, blogger and marketing expert talks about when he says, "Social CRM is not about managing customer relationships in social media, nor is it about adding social data to the CRM data store - Social CRM is all about developing and managing relationships with customer tribes and allowing them to communicate with one another better." Clearvale was designed to allow engagement with each of these groups via a single, interconnected ecosystem of enterprise social networks.

"Use of social networking inside and outside a company has often been considered in isolation of each other," said Richard Hughes, Director of Product Strategy at BroadVision. "We believe this is a shortsighted view. These networks need to be integrated to avoid creating social silos where customer and employee networks are entirely separate. Clearvale 's ecosystem functionality is unique in allowing a company's various social networks to be connected together enabling a more effective Social CRM approach than trying to use separate social networks."

Clearvale – designed from the start as a people-centric, rather than document-centric, application - provides a true platform of engagement, connecting customers, employees, and partners in a collaborative, virtual environment. Its software-as-a-service solution provides unprecedented business agility, immediacy and productivity. Customers and employees can collaborate and communicate directly with anyone, from anywhere, at anytime.

Aeroxchange, the leading B2B supply chain management software portal in the airline industry, adopted Clearvale Enterprise as its Social CRM solution. Aeroxchange 's development process requires collaborating directly with their customers – which are many of the largest airlines in the world as well as with a complex network of manufacturers, repair service providers, distributors, designers, and consultants in their supply chain. Since adopting a Social CRM approach using Clearvale, Aeroxchange has achieved better collaboration on complex timelines set by airlines in the ecosystem, reduction in cost of online/Web meetings, conference and long-distance phone calls, and a significant reduction in email traffic.

"We regularly work on design changes with customers and literally hundreds of third parties located around the world in every major economy," said Al Koszarek, President and CEO of Aeroxchange. "We found that email and conference calls were insufficient (and expensive) for this type of collaboration. Using a social, people-centric platform like Clearvale has not only facilitated better collaboration and communication, but allowed us to establish an interconnected ecosystem of networks for our various constituencies within a single system."

Clearvale 's Social CRM solution can be seen in Booth #407 June 21 – June 23, 2011 at the Enterprise 2.0 Conference taking place at the Hynes Convention Center in Boston.

About BroadVision

Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is an innovative provider of web-based commerce, communication, and collaboration solutions. Our solutions -- including BroadVision Clearvale, the world's first "network of networks" for enterprise collaboration over the cloud -- enable companies around the globe to conduct business on the web. Our customers include Baker Hughes, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, Sony, U.S. Navy, Vodafone, Xerox and more. For more information, visit www.BroadVision.com for more details.

The BroadVision logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5621

About Clearvale

Clearvale is a cloud-based enterprise social networking solution that helps businesses engage with employees, customers and partners. Only Clearvale enables businesses to create separate social networks for each of these groups, but manage them together as a whole, creating a social enterprise ecosystem. Within an organization, Clearvale improves knowledge exchange, encourages innovation and connects employees with each other, improving business efficiency. Outside an organization, Clearvale connects a company with its customers and partners, providing greater insight into customer needs, and helping build a more mutually beneficial relationship.

For more information about Clearvale, visit: www.clearvale.com .

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices to drive business performance across workforce, customers, and partners networks. For more information visit: www.e2conf.com.

Related Links:

BroadVision Blog Clearvale on Twitter BroadVision on Twitter

Suggested Twitter Copy:

Checkout the Clearvale Ecosystem

Clearvale Enterprise: is easy to launch, easy to modify and easy to engage.

Avoid creating social silos

You cannot be social if customers & employees have no platform to work together

CONTACT: Media Contact:
         Deborah Yang
         1600 Seaport Blvd. Ste: 550 North Building
         Redwood City, CA 94063
         P: 408-368-5201
         Email: Deborah.Yang@broadvision.com

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