By
updated 5/5/2012 5:47:23 PM ET 2012-05-05T21:47:23

Women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities online, and buy products online that they’ve seen featured on television, according to a new report from Nielsen.

Nielson's latest State of The Media  (PDF) report shows that women are 8 percent more likely than men to create or update their own personal blog. They're also 18 percent more likely to become a fan or follow a brand on a social site such as Facebook or Twitter.

When it comes to who has at least one social networking profile up and running, the women are 6 percent more likely to have accomplished that task. Same holds for users who actively follow a celebrity online. Again, women took the lead, proving to be 15 percent more likely to follow the stars. Women were also more likely to have used the Internet to buy a product they saw on television (12 percent) than men.

So the women are the alpha players on the social media playground. The question for entrepreneurs and small-business owners who depend on social media in their marketing is: How best to take advantage? Here are some of my thoughts:

  • Using a celebrity to endorse your product, business or brand makes the most sense if your target audience is made up primarily of woman.
  • If you’re involved in the creation and marketing of blog-related software and solutions, such as widgets and plug-ins, it’s good to know that women are your target audience due to their propensity to build and be active on their personal blogs.
  • The fact that women maintain more social networking profiles speaks to the need for multichannel marketing campaigns when attempting to reach this audience.

This article originally posted on Entrepreneur.com

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 5.09%
$30K home equity loan FICO 5.21%
$75K home equity loan FICO 4.67%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.34%
13.34%
Cash Back Cards 17.82%
17.82%
Rewards Cards 17.07%
17.07%
Source: Bankrate.com