Celebrities of all stripes are trying to reach the 18-to-30-year-old voting demographic. From movie stars to singers to wrestlers, they‘re making the pitch that young people are to be taken seriously.
"A lot of politicians, don‘t understand why they can‘t motivate youth voters or minority voters," says Sean Combs, otherwise known as P. Diddy. "It’s because they‘re not speaking their language."
For Combs, voting is an action to be respected. "People have died for us to have the chance to vote, to have the right to vote. And we need to treat it with that amount of respect.
When you vote somebody into office, you are putting your life and the lives of your families in their hands. We have the outreach to make a lot of things cool and hot and relevant and sexy. We’re going to make the voting process relevant and urgent to young people."
Chris Nowinski, of WWE's "Smack Down Your Vote" program agrees. "I think the candidates need to connect with this young demographic really need treat young voters in a credible and respectable way."
Vanessa Carlton, singer and songwriter is also spreading the awareness to her fan base. She was at the Democratic National Convention for that reason. "I am here hoping that someone sees me, some 18-year-old kid or 20-year-old kid sees me and sees that this is an important issue for me to be here and it should be important for them to register and vote."