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Shoppers Favor Amazon for Online Holiday Shopping

Amazon is rolling out new holiday deals every five minutes for a week 0:24

A majority of U.S. consumers plan to go to Amazon.com for most of their online holiday shopping, according to a Reuters/Ipsos poll, even after traditional retailers have collectively spent billions of dollars to try to capture Web demand.

The survey of 3,426 adults conducted from November 12 to 18 found that 51 percent plan to do most of their online shopping at Amazon this holiday season, compared to 16 percent at Walmart, 3 percent at Target and 2 percent at Macy's.

A little more than a quarter of respondents said they would use another retailer not listed in the poll.

The poll underscored the hurdles that traditional retailers faced in expanding online. Their own sales data this week showed that such efforts were falling short.

Read More: Wal-Mart and Amazon to Face-Off With Major Online Shopping Sales

Target said on Wednesday its digital sales grew 20 percent in the latest quarter, missing its expectations for a 30 percent gain. The discount retailer cited weakness in electronics demand.

A day earlier, Wal-Mart Stores Inc reported quarterly online sales growth of 10 percent, slower than its target growth in the mid-to-high-teens this fiscal year. Wal-Mart pointed to sluggish market conditions in China, Britain and Brazil, and said it fared better in the United States.

In contrast, Amazon.com had posted a 28 percent jump in North American sales in its quarterly report last month.