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Amico Game Activates Portal for Distribution of Mobile Phone Games

/ Source: GlobeNewswire

GUANGZHOU, China, Oct. 7, 2010 (GLOBE NEWSWIRE) -- Amico Games Corp. (OTCBB:AMCG) an interactive entertainment media company specializing in developing some of China's most popular massively multi-player online role-playing games (MMORPGs) for mobile phones, today announced the activation of its portal for the distribution of mobile phone games, called E-Ge-Ge.

As previously noted in the Company's July 8th, 2010, press release announcing beta testing of E-Ge-Ge, Chinese speaking mobile gamers can access our portal through , as well as .

Commenting on the Company's mobile phone game portal, CEO Peter Liu stated that, "our 28 million registered users now give us the critical mass to activate E-Ge-Ge and begin executing our strategy to expand our business beyond game development into game operations."

"Distributing our own games will allow us to capture 90% of our in-game revenues by minimizing our reliance on independent distributors, who can consume up to 70% of our game revenue from our end users," continued Liu.

"Not only will the portal allow us to greatly enhance our profit margins on the games we develop, we built the new distribution platform to provide full marketing, operational and customer support to third party developers of massively multi-player online games in order to add additional revenue streams to our company," said Liu.

About Amico Games Corporation

Amico Games is a subscriber based interactive entertainment company with over 28 million registered users. The company develops massively multiplayer role playing online games (MMRPOG) based on Java™ technology for 3G telecommunication networks in China. The company created some of China's earliest mobile phone multiplayer games, was the first Chinese company to cooperate with Nokia and was the first company to provide multiplayer games over the WAP platform of China Mobile. Further information on the Company can be found at and at the company's websites at and .

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CONTACT: Amico Games Corp. Investor Relations (310) 301-0082