HOUSTON, Oct. 26, 2010 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, opened in Katy, Texas, on October 26, 2010. The Katy South Which Wich is located at 23730 Westheimer Pkwy., Ste. C, by Target on Grand Parkway. The restaurant is open daily from 10 am-9 pm, for dine-in, takeout, or catering. It's the 15th Which Wich in the greater Houston area and the 11th location for SMART Restaurant Group.
Which Wich offers more than 50 varieties of customizable "wiches," from the signature Wicked® sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and three cheeses, to unique items such as Thank You Turkey®, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each.
Which Wich is also known for its creative ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.
"We're excited to bring the Which Wich vibe to Katy and to support the schools and the community," says TJ Schier, president of SMART Restaurant Group. "We are committed to providing great wiches and creating an experience that will leave our guests saying, 'Wow!'"
In addition to customized wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy, magnetic inviting environment. Which Wich locations feature music listening stations, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.
About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 115 locations in 20 states. For more information, visit or .
The Which Wich Inc. logo is available at
CONTACT: SMART Restaurant Group TJ Schier 972-679-6330 tj@whichwich.net