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Informatica Embraces Database.com -- Salesforce.com's Enterprise Database Built for the Cloud

SAN FRANCISCO, Dec. 7, 2010 (GLOBE NEWSWIRE) -- BOOTH #500, SALESFORCE.COM DREAMFORCE 2010 CONFERENCE, Informatica Corporation (Nasdaq:INFA), the world's number one independent leader in data integration software, today showed support for Database.com, salesforce.com's enterprise database built for the cloud. Database.com is the first enterprise database built natively to support cloud, mobile and social enterprise applications. Database.com is open for use with any language, platform and device, and enables developers to focus on their applications, instead of tuning, maintaining and scaling databases.
/ Source: GlobeNewswire

SAN FRANCISCO, Dec. 7, 2010 (GLOBE NEWSWIRE) -- BOOTH #500, SALESFORCE.COM DREAMFORCE 2010 CONFERENCE, Informatica Corporation (Nasdaq:INFA), the world's number one independent leader in data integration software, today showed support for Database.com, salesforce.com's enterprise database built for the cloud. Database.com is the first enterprise database built natively to support cloud, mobile and social enterprise applications. Database.com is open for use with any language, platform and device, and enables developers to focus on their applications, instead of tuning, maintaining and scaling databases.

At Dreamforce 2010, Informatica will be demonstrating the ease with which data can be replicated automatically from an on-premise Oracle and Microsoft SQL Server databases to salesforce.com's Database.com using Informatica Cloud. This cloud integration capability will be featured in the Database.com First Look session on Wednesday December 8, room West 2001 at 3:15pm and at Informatica booth #500 of the partner expo.

"Informatica and salesforce.com were early believers in cloud computing and today both companies continue to relentlessly focus on innovation, while delivering the cloud solutions that customers rely on to run their business," said Juan Carlos Soto, senior vice president and general manager, Cloud and B2B, Informatica. "The strong Informatica and salesforce.com relationship strengthened further today, and now Database.com customers can easily take advantage of near universal data access capabilities for their data integration needs in the cloud. With its self-service approach to cloud integration, Informatica Cloud provides a powerful and cost-effective means to integrate Database.com with enterprise applications and information using just a few clicks of a mouse."

"Our longstanding partnership with Informatica has resulted in tremendous enterprise customer success with cloud computing," said George Hu, executive vice president, platform and marketing, salesforce.com. "Now, with Informatica's support, we are enabling the next shift in cloud computing – moving databases to the cloud with Database.com – to enable the creation of new social, mobile and real-time enterprise Cloud 2 applications."

Informatica @ Dreamforce 2010

  • Visit Informatica at booth #500 to see demonstrations of Database.com data migration and synchronization with Informatica Cloud. Other demonstrations include Master Data Management (MDM), Informatica Marketplace and ERP integration with Salesforce Chatter.
  • Register for the Sales Cloud Integration session featuring Informatica Cloud customers : TransUnion, Life Time Fitness and Toshiba on Tuesday, December 7 at 2:15 PM, room: West 2007.

Tweet this: Supporting @salesforce Database.com, @InformaticaCorp demonstrates cloud integration capabilities #df10 @INFAcloud

About Informatica Cloud

Informatica Cloud was voted the Best Integration Application of 2009 and 2008 by salesforce.com customers on AppExchange. Delivered as a multi-tenant cloud service, Informatica Cloud provides organizations of all sizes with powerful, economical and easy-to-use cloud-to-on premise and cloud-to-cloud integration capabilities, including data loading and extraction, data synchronization, data quality and data replication.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent leader in data integration software. The Informatica Platform provides corporations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 4,200 companies worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the internet cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit . Connect with Informatica at , and .

Note: Informatica, Informatica Marketplace and Informatica Cloud are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

CONTACT: Informatica Corporation Deborah Wiltshire +1 650 385 5360 mobile/+1 650 862 8186 dwiltshire@informatica.com Debbie O'Brien + 650 385 5736 mobile/+1 650 995 6736 dobrien@informatica.com