The Msnbc Digital Network unveiled TODAY.com, the new online destination for America’s No. 1 morning show. The enhanced site features an innovative new design that allows viewers to discover, watch and share stories. The new TODAY.com is dynamically optimized for iPad, iPhone and desktop browsers, so consumers can enjoy TODAY anytime, on any platform.
The new TODAY.com enables viewers to easily access all the video from the broadcast and find stories that inspire them as well as news that keep them informed throughout the day.
“Our audience likes to snack on stories throughout the day, so we’re programming the new site to surface the news we know they crave at different times,” said Jen Brown, director of TODAY.com. “The conversation doesn’t stop at 11 a.m. when the show ends. It continues 24 hours a day online.”
The new TODAY.com features include:
- The TODAY family greeting viewers at the top of the site
- A sleek video timeline showcasing four hours of TODAY, the most popular clips and editor’s picks
- Ability for users to share stories and video on Facebook right from the TODAY.com homepage
- A customizable weather badge so viewers know what’s happening in their neck of the woods
- A “Heard it on TODAY” area for easy access to content mentioned on the show, like recipes and book excerpts
- A new “make TODAY your homepage” button
- When signed into Facebook, viewers can use the tool to see the TODAY stories their friends are sharing
- A toolbar feature shows ways viewers can connect to TODAY (newsletters, Facebook, Twitter, Tumblr and apps)
"TODAY is one of the most iconic brands in America and the new TODAY.com is an important and positive step towards our future,” said Jim Bell, executive producer, TODAY. “The new site is a reflection of how people live right now, with viewers connecting with us throughout the day for news and information. The seamlessness between our screens grows more and more every day."
TODAY is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for more than 15 consecutive years. TODAY.com kicked off 2011 at a record pace. Online video skyrocketed and set a new site record of 63.1 million streams in January, 2011 (Source: Omniture SiteCatalyst).
Viewers can make the new TODAY.com their homepage and also find TODAY on Facebook (http://www.facebook.com/TODAY), Twitter and Tumblr.
TODAY.com is the online home for America’s No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion and parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. TODAY.com. Don’t miss a moment.