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Acentic's Innovative Use of the QR Code Technology

/ Source: GlobeNewswire

COLOGNE, Germany, April 14, 2011 (GLOBE NEWSWIRE) -- Acentic, a leading supplier of broadband systems and digital interactive TV (iTV) for the hotel industry, is delivering to hoteliers and advertisers enhanced guest information and interaction utilising Quick Response (QR) code technology.

A key component of Acentic Media - the new advanced advertising platform for the hotel industry - the two-dimensional QR barcodes add value and augment the hotel-branded on-screen graphical user interface, by enabling hotel guests better and faster access to information, services and promotions. Acentic's guest media team, working in conjunction with the hotelier, can create bespoke hotel apps utilising QR codes or other communication and promotional solutions leveraging mobile technology. Using smartphones equipped with a camera and correct reader app (freely available for all smartphones), hotel guests scan the QR code image that displays any kind of information, such as text, pictures, URLs or other data on the guest's smartphone.

QR codes provide hotels with flexible earning opportunities through additional functionality, such as dedicated web pages for guests and advertisers, online guest surveys and other information. Hoteliers can encourage guests to check out the hotel's facilities or participate in hotel events. Running various competitions hidden in QR-codes, they can identify guest participation and uptake rates, as well as drive revenue when promoting offers, packages or online win opportunities.

International advertising brands can use this fast growing technology to engage with the typically elusive business traveller in a relaxed and uncluttered environment. Acentic Media's QR codes deliver key brand and marketing messages that engage with their target audiences in a fun and user-friendly way.

"The use of QR codes is growing dramatically – from retail outlets to newspaper articles to television advertising – and will only get bigger as smartphone usage continues to skyrocket. Our adoption of QR codes for the hotel industry is another example of Acentic's use of leading-edge technology to give our hotel customers additional revenue streams and stickiness with their guests," said Richard Robinson, CEO of Acentic.

Acentic integrated QR codes in Q4 2010 to provide value added opportunities as part of Acentic Media. Since then, the Wyndham Grand Chelsea is one hotel that has embraced the technology. Acentic has also completed a successful pilot of QR code use with MasterCard. MasterCard used a QR code for hotel guests to enter a competition to win Champions League football tickets.

About Acentic Group

Acentic is an international provider of high-speed Internet access solutions and digital TV services to hotels. Acentic's digital content, technology, support and services deliver information and communication, as well as entertainment and revenue generation tools, via the hotel television, providing a unique communications system that meets the evolving lifestyles of guests. Acentic's broadband and digital TV services are in many of the world's leading hotel chains, including Accor, Dorint, Hilton, Hyatt, InterContinental Hotels Group, Maritim, Marriott, Movenpick and Starwood in more than 30 countries in Europe, Middle East and Africa. For more information, visit .

CONTACT: Acentic Media Contacts: Smaro Makaronidou Acentic +49 171 6973108 ink Communications for Acentic Jennifer Hicks / EMEA +33 (0)6 84 47 80 42 Alex Crabb / North America +1-617-484-3614