EBay Inc. has added a new "Want it Now" feature for people to request exactly what they want on the online marketplace, a spokesman said Friday.
"It's an enhancement to search," said eBay spokesman Hani Durzy.
The new function comes amid the all-important holiday shopping season that contributes to what is traditionally the strongest financial quarter for the No. 1 U.S. shopping site. EBay usually has about 30 million items listed at any given time.
"Want it Now" appears on the main eBay page under the heading "Specialty Sites." Shoppers can post their requests for specific items. Sellers can browse those postings and contact potential buyers with information about items that may match their requirements. Sales follow eBay's normal procedures.
Among the 2,700-plus items wanted are a 1976 Port Chester, New York, High School yearbook; antique wood stove parts; red t-shirts with the blurb, "Old Men are Good Lovers Too"; and a fully-leased strip mall in the San Francisco Bay area.