In an effort to show support to veterans returning to civilian life, a new campaign, called “Got Your 6,” was launched Thursday by heavy hitters across the entertainment industry, including actors, newscasters, broadcast and cable news networks, studios and talent agencies.
“On behalf of the entire entertainment industry, we are proud to be engaging with our veterans through the Got Your 6 Campaign,” Ron Meyer, president and chief operating officer of Universal Studios and U.S. Marine Corps veteran, said in a statement. “Together, we are uniting to bring awareness to this incredibly important issue of bringing our country’s trained leaders home to be a valued part of our communities across the nation.”
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The campaign focuses on six pillars -- jobs, education, health, housing, family and leadership.
“Got your six” is a military expression meaning “I’ve got your back.”
The campaign debuted with a public service announcement that features, among others, Alec Baldwin, Michael Douglas, Tom Hanks, Sarah Jessica Parker and Bradley Cooper.
“Over the next five years, more than 1 million service members will return to civilian life,” said Chris Marvin, director of civilian-military partnerships for ServiceNation, a unit of the non-profit organization coordinating Got Your 6. “As we welcome this generation of veterans home, it is crucial that we view them and their families as leaders and civic assets, said Martin, a former Army Blackhawk helicopter pilot wounded in Afghanistan.
For more information, visit the campaign’s website here.