Select is editorially independent. Our editors selected these deals and items because we think you will enjoy them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time.
Prime Day was created by Amazon, which has an affiliate relationship with Shop TODAY. Whenever you buy an Amazon product through our site, Amazon pays Shop TODAY a small commission on that sale.
Amazon Prime Day is live right now and we're in the second day (final hours): It ends tonight (as far as we know right now). In the sale's remaining hours, you’ll come across massive sales on significant items like TVs and mattresses, as well as noteworthy savings on distinct and lower-priced items like gifts, apparel, simple home electronics and even groceries both on Amazon and at other retailers like Walmart, Walmart and Target.
Prime Day tech sales from other retailers
In our in-depth look at the history and impact of Prime Day, several experts told us that, as a result of the exponential growth of Prime Day (which started in 2015), other major retailers have begun running their own sales during the sales event. “Quite frankly, it has completely altered the retail calendar,” explained CNBC’s Annie Palmer. Some of those sales are running at Shopping reader favorite retailers like the aforementioned Wayfair, Walmart and Target. Outside of those, retailers large and small are running likewise substantial sales right now to match up against Amazon’s Prime Day sale. Here are some of the most relevant ones to Shopping readers:
- Adorama: Up to 55 percent offtech from Sony, Canon, LG, Lenovo and more
- Best Buy: Save on Dyson products, TVs and video games
- Blue by ADT: $40 off select home security devices
- Dyson: Up to $150 off select devices
- Microsoft: Hundreds of dollars off gaming devices, laptops and tablets
- The Home Depot: Up to 50 percent off select interior furniture, decor and kitchenware
- Wayfair: Save up to 70 percent during the Wayfair Clearance Sale
In our coverage of Prime Day sales at Amazon — including the best Prime Day deals overall, the best home and kitchen deals during Prime Day, the best wellness and beauty deals and the best style deals — we'll be noting top deals and highlighting comparable savings at other retailers to give you an idea of how each sale holds up against the competition.
Amazon Prime Day 2020: Tech sales
Our favorite deals right now
- Adobe: 25 percent off Adobe Creative Cloud
- Quickbooks: 25 percent off Quickbooks 2021 Pro Plus
- Naughty Dog: 33 percent off The Last of Us Part II
- Instant Pot: Up to 50 percent off Instant Pot kitchen devices
- Apple: 20 percent off Apple AirPods Pro
- LG: 14 percent off the LG 27UL500-W 27-Inch UHD IPS Monitor
- Sony: 20 percent off the new Sony WH-1000XM4 Wireless Noise Canceling Overhead Headphones and an Amazon gift card
- Belkin: Get $100 off the Belkin SoundForm Elite Hi-Fi Smart Speaker and Wireless Charger
Best laptop sales and deals during Prime Day
- Up to 25 percent off chromebooks from Samsung, Lenovo, Google and Acer Chromebooks
- Up to 30 percent off desktops, laptops, tablets and monitors from Acer, Lenovo, Samsung, Viewsonic and more
- Rating: 4.6-star average rating, 600 ratings reviewers
- Highlights: This lightweight chromebook laptop boasts up to 12 hours of battery life and a touchscreen with a 13.3-inch display. Weighing in at just 2 pounds and 3.3 mm thin, the Pixelbook Go can charge up to two hours in 20 minutes. This is the lowest price it’s ever been listed on Amazon.
- Rating: 4.8-star average rating, 5,300 ratings reviewers
- Highlights: Not only is this 13-inch, 8GB MacBook air on sale, it’s the lowest price it’s ever been listed on Amazon. With a 13.3-inch retina display, tenth-generation Intel Core i3 processor and 256 GB of SSD storage, this latest version of the MacBook air is both fast and sleek.
- Rating: 4.5-star average rating, 58 ratings reviewers
- Highlights: From the 14-inch full HD LCD screen to the 8 GB RAM and 22.5 hours of battery life, this LG is slim yet robust. With Intel UHD graphics, its tenth generation Core i5 CPU and 512 GB of storage, you’ll get both fast data and a smooth display. This is the lowest price it’s ever been listed on Amazon.
Best mobile tech deals during Prime Day 2020
Given our readers' interest in all things mobile, from smartphones to phone cases and from the best tech for travel to the best chargers, we felt compelled to designate some real estate to those discounts during Prime Day.
Best mobile sales
- Up to 30 percent off fitness trackers and scales from Fitbit Versa 2, Versa Lite and Aria Air.
- Muse: 20 percent off the Muse 2 Meditation Tracking Headband
- Samsung: Up to 30 percent off Samsung Galaxy smartphones
- Garmin: Up to 46 percent off Garmin’s GPS trackers and smartwatches
- Fitbit: 30 percent off the Fitbit Versa 2
- Rating: 4.5-star average rating, more than 1,150 reviewers
- Highlights: This GPS fitness tracker is able to estimate your blood oxygen saturation levels, according to Garmin, and is designed for rugged use, relying on a scratch-resistant sapphire lens. Using GPS, you’ll get 13 hours of use out of the watch before needing to charge. This is the lowest price it’s ever been listed on Amazon, according to price comparison site CamelCamelCamel.
- Rating: 4.5-star average rating, more than 220 reviewers
- Highlights: Why consider an unlocked phone? While there are a lot of great carriers out there, writes tech expert Whitson Gordon in our guide to unlock phones, choosing unlocked “comes with a lot of advantages” from choosing your own carrier to finding good value options (as opposed to being locked to those offered by carriers) like this deal. This deal puts the smartphone at the lowest price it’s ever been.
Best Prime Day sales on computers, laptops, monitors, DIY PCs and accessories
Best sales on computers, laptops and accessories
- Up to 30 percent off DIY PC parts from AMD, MSI, ASUS, Toshiba and more
- Up to 30 percent off digital storage devices from Toshiba, Corsair, Panasonic and more
- Up to 35 percent off digital storage devices from Western Digital and Sandisk
- Up to 30 percent off memory cards, hard drives and more from Seagate, Synology, Samsung and more
- Samsung: 20 percent off Samsung Galaxy Tab S6 10.5-Inch Tablet
- Optoma: 16 percent off the Optoma UHD52ALV True 4K UHD Smart Projector
Best Prime Day deals on smart home devices, Wi-Fi routers and more
Best sales on smart home devices
- Up to 35 percent off smart home products from Moen, Leviton, GE, Samsung and more
- Up to 30 percent off Netgear, TP-Link and D-Link Wi-Fi and networking devices
- Rachio: 13 percent off the Rachio R3e Generation Smart Sprinkler Controller
- iRobot Roomba: Up to 33 percent off iRobot Roomba robot vacuums
- Samsung: 40 percent off the AirDresser Cabinet Steamer
- Honeywell: 26 percent off Honeywell Home RTH8560D 7 Day Programmable Touchscreen Thermostat
- August: 44 percent off the August Smart Lock Pro + Connect Bridge (comes with Echo Dot)
- Rating: 5-star rating, 2 reviewers
- Highlights: When a product is this new, it's safe to ignore its rating and focus on its features. The idea is simple: Install a smart component in your closet that allows you to drop in a button or pair of pants and it'll give it a sort of dry cleaning, sanitizing it and steaming it for both getting rid of wrinkles and deodorizing it. You can connect it to Wi-Fi and control every aspect of your in-home dry clean, from scents to heat settings.
Best Prime Day sales on gaming accessories, video games and more
- Up to 30 percent off gaming computers, monitors and accessories from Acer, BenQ, HyperX, LG, Samsung, Seagate and more.
- Up to 30 percent off Osmo coding kits for kids
- Corsair: 30 percent off Corsair MM500 Premium Anti-Fray Cloth Gaming Mouse Pad
- Seagate: 34 percent off Seagate STGG8000400 Game Drive Hub 8TB External Hard Drive
Best speakers and audio sales during Prime Day
Best deals on speakers, headphones and audio devices
- JBL: Up to 30 percent off the JBL Boombox Speaker (in various colors)
- Beats: Up to 30 percent off the Beats Powerbeats Pro Wireless Earphones
- Sony: Up to 50 percent off Sony’s Noise Cancelling Headphones
- Rating: 4.8-star average rating, 2,450 reviewers
- Highlights: JBL's portable Bluetooth speaker weights just less than 2.5 pounds and can play your favorite songs for a straight 24 hours before needing a recharge. This massive battery capacity allows you to use it as a portable charger, too, and its IPX7 water-resistance means you're pretty close to safely lugging it around with you to the pool, beach or a fall hike.
- Rating: 4.5-star average rating, more than 20,600 reviewers
- Highlights: This Apple crowd favorite sports an immeasurable amount of happy reviewers and nearly ten different color schemes. Its true wireless build gets you up to nine hours of playtime and adjustable ear hooks should keep it in place as long as you are. Controls on each unit allow you multiple ways to control you music while on the move and without reaching for your phone.
Shopping recommendations and guides
- October sales: Echo Dot, Beats and more
- Amazon launches new Echo, Fire Stick and Wi-Fi router
- Amazon Prime Day 2020 clothing and fashion sales
- In-stock air purifiers with two-day shipping