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Amazon Prime Day 2020 is officially here, and the two-day long event, spanning Oct. 13 to Oct. 14, is filled with massive deals and sales. However, the retailer’s largest sales event, which was postponed from July to October, isn’t the sole sales event to look forward to this week. Shopping experts we previously consulted for our in-depth history of Amazon Prime Day told us that the annual sales event has shifted the digital shopping landscape. As a result, some of Amazon’s direct competitors — Walmart and Target, along with Old Navy and Wayfair, among others — have all created respective Prime Day alternative sales to capitalize on the hype and increased shopper interest in Amazon Prime Day deals and discounts. “Quite frankly, it has completely altered the retail calendar,” said CNBC’s Annie Palmer. In our other coverage of Prime Day sales at Amazon — which currently includes the best overall deals available, the top tech deals and top home and kitchen deals and top wellness deals — we'll be noting top deals and highlighting comparable savings at other retailers to give you an idea of how each sale holds up against the competition.
Prime Day fashion sales from other retailers
- In our guide to Walmart’s sales during Prime Day, we found some of the best deals in the retailer’s Save Big Sale event.
- In our guide to Wayfair’s sales during Prime Day, for example, we found some of the best deals in the retailer’s October sales.
- And in our guide to Target’s sales during Prime Day, we found some of the best deals in the retailer’s Deal Days sales.
Outside of those sales, retailers large and small are running likewise substantial sales right now to match up against Amazon’s Prime Day sale. Here are some of the most relevant ones to Shopping readers looking to save on fashion and apparel right now:
- Anthropologie: An extra 40 percent off sale items
- Bloomingdale's: 25 percent off during the Friends and Family sale
- East Dane: Up to 25 percent off with code FALL20
- Kohl’s: 60 percent off women’s dresses, plus 15 percent off in-store and online with code YOUSAVE
- Macy's: 50 percent off women’s coat on Oct. 14
- Neiman Marcus: Up to 65 percent off fashion for women and men
- Nordstrom: Up to 60 percent off on men’s suits, sport coats, ties, dress shirts and trousers
- Nordstrom Rack: Up to 70 percent off new markdowns and an extra 40 percent off clearance shoes
- Old Navy: 50 percent off everything (excluding masks, today only deals + gift cards) during the “Giftober” event
- Saks: Up to 70 percent off select items and up to 25 percent off select kids styles
- Urban Outfitters: 30 percent off select fashion for women and men
- William Murray Golf: 30 percent off everything with code MURRAYDAY30. The brand is also available on Amazon, although not discounted there.
Amazon Prime Day 2020: Top style sales and deals
Prime Day is filled with a plethora of deals on tech, home and kitchen and beauty and wellness must-haves. However, the fashion offerings and respective discounts on this year's big Amazon sale are highly enticing. You can score massive deals on name brand clothes and accessories, ranging from jewelry and watches to classic Levi’s denim, athleisure and apparel for the entire family. We’ve got you covered with this quick guide to the most stylish items at the biggest discounts during the annual Amazon Prime Day event. Whether you’re looking to score cozy workout clothes like yoga pants, sneakers and sports bras or get a head start on your holiday shopping before the madness of the upcoming holiday season is here, the Amazon Prime Day deals below can help you shop the fashion sale with ease.
Fashion deals during Prime Day 2020
Our favorite deals right now
- Syrokan Women's Workout Sports Bra
- Vince Camuto Women's Ermania Fashion Boot
- Zutano Cozie Fleece Baby Booties
- Levi's Men's 505 Regular Fit Jeans
- Up to 50 percent off watches from Citizen, Bulova and Anne Klein
- Up to 50 percent off men's and women's fashion from Amazon Brands
- Up to 30 percent off athleisure
Fashion brand deals
- Alex and Ani: Up to 49 percent off select accessories
- BMW: Up to 60 percent off watches
- Bulova: Up to 75 percent off watches
- Calvin Klein: Up to 35 percent off underwear
- Champion: Up to 40 percent off
- Daniel Wellington: Up to 49 percent off watches
- Diesel: Up to 61 percent off select watches
- Fossil: Up to 45 percent off fashion smartwatches
- Hugo Boss: Up to 58 percent off select watches
- Invicta: Up to 92 percent off select watches
- Lacoste: Up to 30 percent off apparel and underwear
- Levi's: Up 40 percent off for the whole family
- Michael Kors: Up to 60 percent off select watches
- Nautica: 24 percent off select accessories
- Oakley: Up to 50 percent off apparel, goggles, and accessories
- Swarovski: Up to 30 percent off select watches
- Timex: Up to 54 percent off select watches
- Under Armour: Up to 35 percent off for the family
Top deals to shop right now
- Rating: 4.7-star average, 5 reviews
- Highlight: Style meets functionality with this elegant Swiss-made watch with quartz mechanism from Swarovski. It features 1,300 Swarovski crystals, a rose gold plated case, a taupe leather strap and it’s water-resistant up to 50 meters (or 164 feet). According to price comparison site CamelCamelCamel, this is the lowest price ever for Swarovski’s rose gold watch.
- Rating: 4.1-star average, 25 reviews
- Highlight: Shopping for a chic bag that’s large enough to fit your laptop and tablet for work? Consider this cognac leather shoulder bag from Frye, which has three interior pockets, adjustable crossbody strap and a zip closure to help keep your tech gadgets secured, especially while commuting to the office (even if it’s just a local coffee shop). This is the lowest price the Melissa hobo bag has dropped down to, according to CamelCamelCamel.
- Rating: 4.3-star average, 1,630 reviews
- Highlights: Straight leg jeans are a classic wardrobe staple no matter the season, so choose from 28 washes to find a flattering pair of denim for your wardrobe. NYDJ’s Lift Tuck technology creates a slimming-effect in the front with a panel and criss-cross design and a lifting effect at the back. This is the lowest price for these straight-leg jeans, according to CamelCamelCamel.
- Rating: 4.5-star average, 1,940 reviews
- Highlights: A denim jacket is always in style, and Levi’s top-rated trucker jacket is equal parts cool and comfortable. It’s made from Flex Performance denim, a slightly stretchy and durable denim fabric that Levi’s claims will not lose its shape over time. This is the lowest price this trucker jacket has gone down to since August 2019, according to CamelCamelCamel.
- Rating: 4.7-star average, more than 1,140 reviews
- Highlights: Stay dry during unexpected rain showers by sporting this waterproof jacket that is available in 13 colors and runs as big as size XXL. There are also dual side zippers for easy access to your smart phone and face mask, along with a hood. Marmot advises you order your usual size.
- Rating: 4.4-star average, more than 17,200 reviews
- Highlights: Celebrate game day in style by rocking this fun and flirty mini skirt which is available in 41 colors so you can match your skirt to your University's colors. You can also rock this skirt on Halloween, even if you're just attending a virtual celebration, or for a business casual look if you work in a creative field and wear tights underneath.
You don't have to splurge on workout clothes and athlesiure thanks to the massive discounts during Prime Day 2020. These HealthyYoga workout pants happen to be the No. 1 bestseller on Amazon for women's outdoor reaction pants. They are made from a blend of strechy moisture-wicking material, have a high-waist tummy control for a flattering look and aren't see-through.
- Rating: 4.7-star average rating, more than 300 reviewers
- Highlights: Designed to keep your valuables safe, this lightweight anti-theft backpack features interlocking zippers and cut-proof material. With room to fit a 16-inch laptop, this adjustable bag can be securely locked to tables to keep your possessions safe from pickpocketing. Although the price for this bag dropped even lower in August, this is still a rare saving.
- Rating: 4.4-star average rating, more than 130 reviewers
- Highlights: Head into sweater weather in this cozy 100 percent sustainable Mongolian cashmere sweater. A quarter-zip closure completes this mock neck pullover made from anti-pilling knit yarn. The natural, hypoallergenic material and tailored fit offer a timeless look for seasons to come. This is the lowest price it’s been listed on Amazon.
Shoe deals during Prime Day 2020
Amazon Prime Day style deals aren’t limited to just clothing, jewelry, watches and accessories — shoes for women, men and children are discounted, too. During the two-day-long event, shop sales on popular brands and bestsellers, ranging from sneakers from Adidas and Under Armour to heels from Aldo and killer boots from Vince Camuto. To help simplify your search for your next pair (or dozen) of shoes, we combed through the hundreds of footwear deals and rounded up the best of the best. We kept in mind the item’s average star rating and brands Shopping readers care about to select the top footwear deals from Amazon Prime Day 2020.
Whether you need comfy sneakers with extra cushioning for runs or looking for cozy slippers perfect for working from home or lounging on your couch while binge watching Netflix on your Smart TV, consider our curated list of stylish kicks.
Prime Day shoe deals
Best shoe sales
- Up to 30 percent off top footwear brands
Best shoe brand sales
- Adidas: Up to 30 percent off footwear
- Aldo: Up to 62 percent off shoes
- Columbia: Up to 40 percent off shoes
- Hush Puppies: An extra 30 percent off with the code FLASHSALE at checkout
- Lacoste: Up to 30 percent off shoes
- New Balance: Up to 30 percent off shoes for the entire family
- Patten Place: 20 percent off high heel shoe coverings
- Reebok: Up to 30 percent off footwear
- Rocket Dog: Up to 56 percent off select shoes
- Rockport: Up to 53 percent off shoes
- Saucony: Up to 35 percent off shoes
- Under Armour: Up to 35 percent off shoes
- Vince Camuto: Up to 71 percent off shoes
- Rocket Dog: 44 percent off women's Sheriff Saloon Western Boot
Top deals to shop right now
- Rating: 4.6-star average, 120 reviews
- Highlights: Whether your child is participating in virtual learning at-home or attending school in-person, a classic pair of black leather ankle boots are worth considering. The mesh lining of the boots sport a memory foam footbed, plus you get an antimicrobial treatment that helps prevent odors and promotes breathability. Lace up the boots to keep your child’s shoes secure
- Rating: 4.1-star average, nearly 20 reviews
- Highlights: Feel confident while sporting these pointed-toe knee high boots, which are available in four colors: Brown suede and Black, Dark Red and White leather. The heel is a moderate three-inches tall, so you can still commute with ease — even if you’re just walking from your bedroom to the kitchen of your home. The boots also sport a zip closure at the side, so they are easy to take on and remove before plopping down onto your mattress and wrapping yourself in your weighted blanket.
- Rating: 4.5-star average, more than 120 reviews
- Highlights: These football cleats were created with CompFit, a soft neoprene around the ankles, and they boast SuperFoam insoles, which is Under Armour’s version of shock absorption. The Highlight MC Football Cleat also equips a 3D molded tongue for a good fit, along with triangular studs on the soles of the shoes so you can sprint in the grass with ease.
- Rating: 4-star average, 4 reviews on Bloomingdales and 4-star average, 1 review on Amazon
- Highlights: If you prefer ankle booties over the more daring knee-high boots, then opt for these kitten heels instead. Schutz's leather booties come in a trendy snakeskin print Brazilian leather, a material the brand claims is both comfy and breathable. Schutz typically sells on Shopbop, Amazon's sister company known for selling luxury fashion, and during Prime Day, the retailers linked up to sell a select handful of options from Shopbop at Prime Day-worthy discounts.
- Rating: 4.4-star average, more than 490 reviews
- Highlights: Winter is coming, and this cozy snow boots from Aleader has got your stylish and functional footwear needs covered. Beyond the three colorways available, these insulated kicks boast a lightweight, cushiony midsole, adjustable lace closure and are slip-resistant and waterproof, making them practical while walking through winter slush.
- Rating: 4.4-star average, more than 90 reviews
- Highlights: Want a slightly taller pair of snow boots that can keep your toes toasty up to -15 degrees Fahrenheit? Then add the Rider from Globalwin to your Amazon cart before they sell out, like other popular products. You have extra traction courtesy of the rubber soles, your feet will stay dry since the boots are waterproof and made from vegan leather, which is always a win if you're conscious about animal rights but don't want to compromise on style.
- Rating: 4.7-star average, more than 1,810 reviews
- Highlights: Kids can sport fun and colorful sneakers on the playground or while going on walks with the family. These running shoes have extra cushioning, light-reflective detailing as well as ABZORB midsole, New Balance's version of shock absorption. The kicks are available in 19 patterns and various sizes for infants to big kids and medium and wide widths.
- Rating: 4.7-star average, more than 1,300 reviews
- Highlight: You can rock a pair of classic, white leather sneakers with shorts and a T-shirt or with dress jeans and a blazer for an outdoor dinner. Beyond the seven other colorways available, these Lacoste tennis sneakers feature the brand's signature crocodile logo and box stitch detailing and come in seven other colors.
- Rating: 4.4-star average, more than 10,300 reviews
- Highlights: Ballet flats are versatile footwear essentials. You can wear these chic shoes to work, run errands comfortably or while enjoying outdoor dining at your favorite local restaurants. These versatile shoes have a microfiber lining for breathability and sport a round toe shape and elasticized topline for additional comfort.
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