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Amazon slashed prices by 50% or more on popular brands just for Prime Day

Forget the small savings. Right now, shop iRobot, Beats, Adidas and more for at least half off.
If you really want to save big, take advantage of these step deals on vacuums, small kitchen appliances and electronics.
If you really want to save big, take advantage of these step deals on vacuums, small kitchen appliances and electronics. Kara Birnbaum / NBC News

Amazon Prime Day is finally here, and you can find discounts of 50% off or more during the four-day sale, exclusive to Prime members. You can get steep deals on kitchen appliances, smartwatches, vacuums and more during this time.

I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best Prime Day deals that are at a minimum half off — each one I recommend below is highly rated and at its lowest price in at least three months.

Selected.Our top picks

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Best Prime Day deals at least 50% off

This robot vacuum both cleans and mops the floors, and is equipped with scrubbing technology that uses extra pressure to break down stubborn grime (like dried food or cooking splatter). It can self-empty for up to three months, has an extendable mop and corner brush to tackle edges, and will even self-wash and dry the mop pads after each use (at the docking station), according to the brand.

Part air fryer, part toaster, this countertop oven can execute 10 different functions — including baking, air-frying, toasting, reheating, broiling and dehydrating. It’s like having several appliances in one, which saves you tons of counter space. It’s also equipped with convection power and, according to Ninja, preheats in just 90 seconds.

Waterpik Aquarius Water Flosser

One of our favorite water flossers, the Waterpik Aquarius is able to lift plaque off the teeth through pressure and pulsations. It has multiple pressure settings and comes with seven types of tips (including standard precision and an option for people with braces). The device has even earned the Seal of Acceptance from the American Dental Association.

These over-the-ear headphones are lighter and smaller than other on-ear Beats headphones, but they still have a good amount of highly-desirable features, like long battery life (up to 50 hours on a single charge) and fast charging. You can connect them to your device via Bluetooth or a wire USB-C. The only downside is that they don’t have noise cancellation, so they may be better for working at home or quiet commutes.

Blink’s Video Doorbell makes it easy to see and welcome visitors. It has a two-year battery life, a head-to-toe HD view, infrared night vision and two-way talk capabilities so you can chat with guests or delivery people. It also connects to Alexa-enabled devices so you can answer the front door from different areas of the house.

The newest version of Amazon’s streaming stick, this is the fastest HD offering in the company’s lineup. It has an updated interface that allows you to pin your go-to apps, browse content by category and get personalized movie and TV show recommendations. It’s also powered by your TV, so you don’t have to connect it to a separate wall adapter.

This speaker may have a charming vintage look, but it offers modern capabilities, like rich audio, eight hours of playtime from the built-in battery, and WiFi and Bluetooth connectivity so you can stream music. The speaker itself also has controls that allow you to adjust the volume, base and treble levels.

This two-piece luggage set includes a medium-size checked bag and a carry-on, both of which have a lightweight hard shell, interior pockets and 360-degree spinner wheels. The carry-on has a built-in charger, while the checked suitcase has an integrated TSA lock.

Designed for kids, this tablet has a 10-hour battery life and built-in parental controls that allow you to filter content based on your child’s age and screen-time limits. It has 16 gigabytes of internal storage and includes a case and a one-year subscription to Amazon Kids+, which gives them access to programming from Disney, PBS Kids and more.

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Best Prime Day sales 50% off or more

Here are the best Prime Day sales that are half off (and in many cases more) that you should know about. Keep in mind, not every item from a brand is discounted as described below.

  1. Up to 75% off Blink doorbells and cameras
  2. Up to 64% off KitchenAid oven mitts and towels
  3. Up to 57% off Beats headphones
  4. Up to 54% off Shark vacuums
  5. Up to 52% off iRobot robot vacuums
  6. Up to 52% off Keurig coffeemakers and pods
  7. Up to 50% off Ring doorbells and cams

Why are these Prime Day deals worth it?

Amazon Prime Day historically offers Prime members some of the lowest prices of the year, and these limited-time deals only last through June 26. These particular deals also offer some of the steepest markdowns across the site, on popular brands, too. All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff has tested, including winners from our Wellness Awards, Travel Awards, Pet Awards, Bed & Bath Awards and Giftable Tech Awards. I ran each deal through price trackers like CamelCamelCamel to ensure each product is:

  • At its lowest price in at least three months
  • Highly rated with at least a 4-star average rating from hundreds of reviews

Why trust NBC Select?

I’m a writer for NBC Select who has covered deals and sales for six years. To round up the best discounts of 50% off or more during Prime Day, I sifted through thousands of deals and found highly-rated products at their lowest price in at least three months. I also used price trackers to confirm prices over time to ensure that these were worthwhile discounts.

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