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Though February is the shortest month of the year, it’s still full of opportunities for shoppers to find great deals and discounts. While Select readers may have spent the first half of the month on the hunt for Valentine’s Day gifts for their loved ones, most notable sales and deals this month will happen after the holiday and around Presidents Day, which is Feb. 21 this year.
The sales and deals around Presidents Day are not the only noteworthy thing about the month, though. As the omicron surge begins to recede and mask mandates expire in certain parts of the country, retailers may be looking for a way to entice shoppers to return to their brick-and-mortar storefronts, according to Michelle Evans, global lead of retail and digital consumer insights at market research group Euromonitor International.
Evans expects the increase in foot traffic to occur at the end of the month and into the beginning of March, and she believes retailers will use in-store sales to lure customers in.
“Obviously the last mile delivery [from warehouse to doorstep] is more costly for retailers to execute than trying to distribute products from a more centralized location like their store, and we’re looking at this trend globally,” Evans said. “Something that’s very specific to the U.S. is more retailers offering discounts on online purchases that encourage consumers to go pick it up in the store, rather than opt for home delivery.”
For those looking for discounts this month, we consulted retail experts on what sales and deals you may want to consider, as well as what you may want to hold off on buying. We also asked the pros what’s in store for the retail industry throughout 2022.
February 2022 sales
We chose the sales below because we think you’ll find them interesting — they typically include multiple deals and, of course, not every product in a sale is going to be the best deal around.
- Ban.do: Up to 90 percent off during the Warehouse Sale through Feb. 16
- Belk: Up to 75 percent off fine jewelry
- Rugs USA: Up to 75 percent off vintage styles while sale lasts
- Overstock: Up to 70 percent off during the Presidents Day Sale
- Crate & Barrel: Up to 60 percent off furniture during the Big Winter Clearance Event
- Dick’s Sporting Goods: Up to 50 percent off during the Winter Clearance Event, while supplies last
- Sur La Table: Up to 50 percent off top-rated cookware during the Cook’s Choice Sale
- Knix: Up to 50 percent off last call apparel, bras and more
- Adidas: Up to 40 percent off select sale styles
- Home Depot: Up to 40 percent off bathroom vanities
- Jack Wolfskin: Up to 40 percent off select items during the End of Season sale through Feb. 27
- Williams Sonoma: Up to 40 percent off Le Creuset cookware and Philips Airfryers, and up to 35 percent off All-Clad cookware for a limited time
- Men’s Wearhouse: Up to 35 percent off boots
- Amazon: Up to 33 percent off select Instant Pot products
- Lovesac: Up to 30 percent off Sac bundles through Feb. 21 during the Presidents Day Event
- Brooklyn Bedding: 25 percent off online and in store through March 1
- Target: Up to 25 percent off home decor and 20 percent off bedding and mattresses through Feb. 19
- BaubleBar: 20 percent off all rings with code STACKING20 for a limited time and up to 80 percent off other sale items
- Bed Bath & Beyond: 20 percent off cookware during its Beyond Cooking Event through Feb. 21.
- The Sill: Up to 20 percent off select plants, planters and more
- Kaiyo: 15 percent off orders of $2,500 or more with free delivery through Feb. 21 using code CRUSH
- Casper: Up to $595 off mattresses and 10 percent off everything else through Feb. 22
What to buy this month
This February will be a great time to snag deals on jewelry, especially after Valentine’s Day. Kristin McGrath, a senior retail expert at RetailMeNot, told shoppers to wait on jewelry until after the holiday last month, and Evans echoed this sentiment. Evans also encouraged shoppers to wait until Feb. 15 to buy other items commonly associated with the holiday, like chocolates and flowers.
Evans also advised shoppers looking to invest in new mattresses to do so during Presidents Day events. While shoppers may have taken advantage of white sales on linens in January, the late February holiday is a better time for deals on mattresses. McGrath echoed this sentiment when she told shoppers to skip over mattress deals in January and wait until this month for mattresses and other furniture deals.
In November, McGrath also advised Select readers to wait until February to invest in a new TV, not only because of more sporting events happening, but also because the Consumer Electronics Show (CES) takes place annually in January. Following CES, retailers may be discounting older TV models in order to offload stock to make room for newly released and announced ones. Nikki Baird, vice president of retail innovation at Aptos, a retail technology company, encouraged shoppers to look out for deals on couches, tables and TVs — any big-ticket items that “consumers want in order to get ready for entertaining.”
In general, Evans advised Select readers to look for sales that come as a result of “delays in shipments from holidays still arriving at stores,” which means “there could very well be a surplus across a lot of categories, leading retailers to have to provide discounts.”
What to skip this month
Evans said that at the tail end of February and likely the beginning of March, consumers will likely see deep discounts on apparel and accessories.
“As it relates to Covid, we’re likely to see discounts related to apparel and accessories in the coming weeks, whether that’s in February or March,” she said. “I’m thinking between shipment delays and approaching a new season, there’s likely going to be stockpiles that retailers will need to unload.”
If consumers see those discounts during February, Evans said to go for it, but if they are absent, she advised shoppers to hold off on purchases until the beginning of March.
While February is normally a good time to take advantage of winter clearance sales, consumers may not find many of those deals this year, according to Baird. She said many retailers have already sold through their winter inventory and are starting to bring out spring and summer items, like grills, shorts and swim accessories. Because of this, consumers will likely not see many worthwhile deals.
“Don’t be tempted by these early glimpses of spring and summer assortments – just because they moved them into stores early doesn’t mean retailers feel any pressure to discount anything at this point,” she said.
Evans also cautioned that inflationary prices could impact food and drink categories. She said that private label brands — brands that are made and sold exclusively through one retailer — may offer better value to consumers in light of these inflationary prices. Evans advised consumers to consider private labels across a wide variety of categories.