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Over a billion Apple devices have been active over the last 90 days, the company announced as part of its first-quarter earnings statement on Tuesday.
"Despite the economic challenges all over the world, Apple remains incredibly strong," said CEO Tim Cook in a conference call discussing the report.
That's not a billion iPhones, though: iPads, Macs, iPods, Apple TVs and Apple Watches all counted toward the total. Apple did not break down the proportions each makes up, but about 75 million are iPhones sold in the latest quarter, according to the company's records.
Cook said that this year brought a record number of conversions from Android, which doubtless was a large number — considering Android had 1.4 billion active devices in fall of 2015, and certainly more now.
A billion is a lot, but Cook also pointed out there's plenty of room to grow in developing countries where smartphones are only just now beginning to become practical or affordable.
Cook also said that perhaps, like Google and Facebook, Apple will get in virtual reality. "In terms of VR, I don't think it's a niche," the Apple CEO said in answer to an analyst's question. "It's really cool and has some interesting applications."