It looks like HBO isn't the only premium channel with a standalone streaming service. CBS announced on Wednesday that Showtime will be getting a similar service this summer.
Like HBO Now, Showtime is first partnering with Apple to make its shows available on the iPhone, iPad and Apple TV. It will be available in July for $10.99 per month — cheaper than the $14.99 it costs to subscribe to HBO Now.
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” Leslie Moonves, CEO of CBS, the parent company of Showtime, said in a statement.
CBS said the service will eventually spread beyond Apple to other platforms. While it doesn't have a hit as big as "Game of Thrones," Showtime could tempt cord-cutters with shows like "Homeland," "Masters of Sex," and the upcoming "Twin Peaks" revival.