Facebook Goes YouTube With New Section, Suggested Videos, Ads

by Devin Coldewey /  / Updated 

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Video on Facebook may be a relatively new feature, but it's already seeing enough engagement that the social network is expanding it into a mini-YouTube.

"We have been testing a number of new features that give people more flexibility when watching videos, whether you’re watching a video in News Feed on-the-go or sitting down to enjoy multiple videos back-to-back," wrote VP of product management Will Cathcart in a blog post.

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Videos you watch will be followed by options to continue watching related content — like YouTube. You'll be able to save videos to watch later — like YouTube. There will soon be a dedicated video section with videos from friends, brands and pages you follow — like YouTube. And between these videos you'll be tasked with watching the occasional video ad — unfortunately, also like YouTube.

Related: Your Facebook Profile Picture Could Soon Be a Loopy GIF-Like Video

Facebook has been testing a few of these features with various groups — suggested videos is rolling out on iPhone first, for instance — but most are still in early stages, so don't be surprised if no new video options appear right away. But when they do, you may find yourself leaving Facebook a little less often — which is, of course, the plan.

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