Amazon Launches New Fire TV, Four New Tablets

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
By Ritika Shah

You can buy a lot of things on and now a 'Bellini' will be one of them.

Amazon's OS 5 'Bellini' was introduced Thursday morning along with a major upgrade of the company's Amazon Fire product line.

The tech company said 'Bellini' is meant to be the best entertainment experience on any tablet, inspired by the high-quality layout style of magazines.

Read More from CNBC: Amazon Rolls Out $49.99 'Mass Market' Tablet, New Fire TV

The company also launched new tablets, a new Fire TV and Fire TV Stick.

The upgraded Fire HD tablet is two times more durable than the latest iPad Air, the company said, with a 7.7mm width, and 128 GB of expandable storage via microSD. The tablet comes in 8-inch and 10.1-inch models, priced at $149.99 and $229.99, respectively. These tablets will also be the first to have Amazon Underground—Amazon's version of an app store—built in.

Amazon also introduced a lower-cost Fire tablet—retailing for $49.99—and an all-new Fire Kids Edition featuring a year of Amazon FreeTime Unlimited, a kid-proof case, and a two-year guarantee for a preorder-only price of $99.99.

Along with the updated tablets, the Amazon Fire TV and Fire TV stick also received upgrades.

Updates on the Fire TV mainly include access to more 4K Ultra HD content, surround sound audio from Dolby and what the company claims to be 75 percent more processing power. It preorders at $99.99.

There's also the updated Fire TV Stick with Voice Remote (which allows for voice searching) for $49.99 as well as Amazon's all-new Fire TV Gaming Edition for $139.99. The new gaming edition comes with a new controller, 32GB microSD card, and two included games.

Amazon said depending on the product, they'll begin shipping as early as Sept. 30 until Oct. 22.

Read More from CNBC: Amazon Discontinues Disappointing Fire Phone