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iPhone 6S and iPhone 6S Plus Hit Apple Stores on Friday

At the end of the week, Apple fans will be able to walk into a store and pick up a shiny new iPhone.

Apple has revealed that its latest phones, the iPhone 6S and iPhone 6S Plus, will be available on Friday at Apple Stores, and from carriers and authorized resellers. The company also announced on Monday that more than 50 percent of its devices are now running iOS 9.

Going Hands-On With Apple's Newest Releases 1:43

Long lines have become a tradition whenever a new iPhone comes out, so Apple is encouraging people to "arrive early" at their local Apple Store.

“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a statement.

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The iPhone 6S and iPhone 6S Plus hope to tempt customers with 3D Touch, a more powerful camera, and a new "rose gold" color.

Related: Apple's New iPhone 6S, iPhone 6S Plus Can Record 4K Video

As for iOS 9, it boasts better battery life, multi-tasking features, and an improved Siri. With the near demise of two-year contracts, Apple is offering its own financing for the iPhone 6S and iPhone 6S Plus starting at $27 and $31 a month, respectively.