There's No Need to Check Out at the Amazon Go Store

A zoomed illustration image of a man looking at a computer monitor showing the logo of Amazon is seen in Vienna
REUTERS/Leonhard Foeger

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By Anita Balakrishnan, CNBC

While Amazon's new shopping experiment is already prompting doomsday headlines for retail workers, human employees are still key to the retail experience, one technology investor told CNBC.

"The human beings are really a positive part of the experience," Roger McNamee, co-founder of technology investment firm Elevation Partners, said on "Squawk Alley" on Monday. "I don't expect this to take over the world. It just doesn't seem like an earth-shattering thing."

Related: Amazon's 'Prime Air' Cargo Plane is Ready to Deliver Your Packages

The new Amazon Go, announced Monday, has no registers. Instead, shoppers (for now, Amazon employees) scan into the store with their free Amazon Go app, shop as normal, and leave the store with snacks and packaged meals billed to their account.