Stateside beer lovers craving freshly poured draft brews at home will soon have a high-tech option — the BeerTender, a beer storing-and-pouring product from brewer Heineken and appliance manufacturer Krups.
The device, which looks like a glossy black keg with an LCD display and is available already in Europe, is meant to house a 5-liter Heineken keg and keep the beer inside tasting fresh for 30 days at a proper temperature.
Users can read the contents' temperature on the display, which also indicates when the beer is running low.
San Francisco-based Williams-Sonoma Inc. will begin offering the BeerTender March 1, and other stores nationwide will have it April 1, Erica Messing, an associate brand manager with Heineken USA Inc., said Monday at the International Consumer Electronic Show.
Krups is a brand of France-based SEB SA.
The suggested retail price is $400.