Icelanders are shipping warm woolen clothing to their needy North Atlantic neighbors in Britain.
The tiny island nation has severe economic troubles of its own. But after a popular morning radio show in Reykjavik broadcast an item about elderly people in Britain unable to pay heating bills and dying as a result of the cold, they decided to do something about it.
A container full of 3,000 items made from unique Icelandic wool should be in Britain by the end of next week.
Neil Duncan-Jordan, who speaks for an organization representing the elderly, on Thursday called it a generous act of compassion.
Iceland's banks collapsed in the fall sparking a deep economic crisis, with spiraling inflation and unemployment.